After teaser OOH ads, K Hemani Group rolls out multi-media campaign

The teaser as well as the launch campaign have been conceptualised by Eggfirst Advertising. The launch campaign involves print, radio, OOH, and supporting BTL

BestMediaInfo Bureau | Delhi | March 19, 2015

K Hemani Group has followed up its teaser 'Dekh Bhai' outdoor campaign in Mumbai with a 360-degree launch campaign for its new project 'Uptown' in Mumbai's Kandivali East area.

The teaser as well as the launch campaign have been conceptualised by Eggfirst Advertising. The launch campaign involves print, radio, OOH, and supporting BTL.

“The brief given to us was that the campaign should be surprising and shocking. We took a simple, existing emoticon and turned it into the poster-boy of Mumbai, so to say. I'm both happy and proud how the team made a simple thought attain the magnitude that it did,” remarked Ashish Banka, VP and Co-founder, Eggfirst Advertising.

Priyank Hemani, MD, K Hemani Group, added here, “As a Group, we always believe in doing the unconventional. 'Uptown' as a concept is unique. So, when team Eggfirst came to us with the 'Dekh Bhai' campaign, I was delighted. We wanted to break the clutter and grab eyeballs, and we have done it with phenomenal success.”

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