Taproot Dentsu and JWT India bag a Silver Lotus each in Film category. JWT India and Geometry Global win a Lotus Roots each
BestMediaInfo Bureau | Delhi | March 21, 2015
The 18thÂ Adfest wrapped up this yearâs three-day festival with the awards presentation at Peach, Royal Cliff Hotels Group, in Pattaya, Thailand, today. Among the winners announced on the final day, India managed to bag four awards including two Silver Lotus in Film category and 2 Lotus Roots taking its total medal tally to 19.
Taproot Dentsuâs âI am Mumbaiâ film for Mumbai Mirror won a Silver Lotus while another Silver Lotus went to JWT India for Nike Cricketâs âMake Every Yard Countâ film.
The two Indian winners in Lotus Roots category that recognizes and encourages great ideas inspired by local beliefs and values and by the diversity of cultures represented at ADFEST every year were JWT India, Mumbai for Nike Cricket âMake Every Yard Countâ and Geometry Global, Mumbai for Lifebuoy âRoti â The Unlikely reminderâ.
The final dayâs awards were in the categories of Radio, Film, Promo, Effective, Media, Branded Content & Entertainment, Integrated, Innova Lotus, Lotus Roots and SpecialÂ awards.
1,110 delegates from 53 cities attended the event that saw a line-up of international speakers and a huge exhibition of 3,295 entries across 18 awards categories.
Jimmy Lam, President for Adfest, summed up, âWe have been fortunate to assemble 56 juries of such high calibre and from very diversified cultural backgrounds.â
âUnder the theme âBe Badâ, this yearâs juries worked very hard to scrutinise every entry. They were determined and successfully awarded those entries that broke down the usual to become unusual and that set the bar higher for the future of marketing communication creativity. They were also extra sensitive to entries that preserved, promoted and celebrated local cultures that are relevant to brands in individual markets. This is unique to Adfestâs Lotus Awards and is something that we continue to nurture and encourage.â
Rei Inamoto, Chief Creative Officer for AKQA, Global presided as Grand Jury President over Interactive and Mobile Lotus as well as Integrated, INNOVA Lotus and Lotus Roots. He said, âWhen you see this yearâs Lotus winners you will witness work that is pushing our industry forward. The era of advertising as an awareness-building industry is over. Our role is now much bigger. What solutions are we providing? What actions are we encouraging people to take? All the judges at Adfest this year made an effort to reward work that is making a contribution to brands, to customers and to society at large.â