Zee HD League out to woo the affluentials

A comprehensive marketing campaign across airports and multiplexes is being rolled out to promote the Zee HD League

BestMediaInfo Bureau | Mumbai | February 3, 2015

With five channels in the HD format – ZEE TV HD, &Pics HD, ZEE Cinema HD, ZEE Studio HD and TEN Sports HD – Zee Entertainment Enterprises has unveiled the network's new brand identity, Zee HD League - A class apart.

A comprehensive 360-degree marketing campaign across affluential touch-points such as airports and multiplexes, along with special emphasis on digital is being rolled out to promote the Zee HD League.

As part of the HD campaign, Zee TV HD will showcase the World Television Premiere of the award-winning movie 'The Lunchbox' on Sunday, February 8, 2015.

Sunil Buch

Commenting on the development, Sunil Buch, Chief Business Officer, ZEEL, said, “With close to a 40 per cent increase in the sales of flat-panel TVs, coupled with an aggressive push by DTH and digital cable players, HD channels continue to gain consumer traction. Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers. Our approach will be two pronged – adding width in terms of new HD channels and depth by looking at HD exclusive offerings from each of our channels.”

Ashish Sehgal

Ashish Sehgal, Chief Sales Officer, ZEEL, added here, “There is a clear opportunity for advertisers to sharply target the elusive affluent audience segment. HD subscribers have a high skew towards the premium 25+, SEC AB in six metros and are growing at 50 per cent per annum. By adopting a network approach, we will further strengthen our monetisation strategy by offering advertisers a suite of advertising options across multiple genres.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com