ZEE gets on board Interbrand for corporate brand valuation study

The study is aimed at chalking a clear path for the network to achieve its goals set for the year 2020

BestMediaInfo Bureau | Mumbai | February 18, 2015

ZEE Entertainment Enterprises has announced the appointment of Interbrand for a corporate brand valuation study. The network has set sights to be a global media powerhouse which caters to a dynamic cosmopolitan population, and had undergone a transformation to adopt 'Vasudhaiva Kutumbakam – The World is My Family' some months ago.

Roland Landers

Roland Landers, Head – Corporate Brand, ZEE Entertainment, commented, “Corporate brand ZEE has grown stronger, with its presence in over 169 countries. With our engaging content, which entertains over 800 million viewers worldwide, we envision to be ranked amongst the top brands in India by the end of 2015 and top global brands by the year 2020. Interbrand's association will certainly add immense value to this journey, in terms of valuating the brand's contribution to the enterprise value and in navigating the brand to achieve its qualitative goals.”

Ashish Mishra

On the partnership with ZEE, Ashish Mishra, MD, Interbrand India, said, “Our purpose as Interbrand India is to help best Indian brands navigate their ambitions to be best global brands. We are delighted to be entering into a long term partnership with ZEE, which is a Best Indian Brand contender and has the potential to emerge as a strong global brand too.”

Along with the analysis of the corporate brand, six key channels under the mother brand will be a part of this brand study, and is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020.

Info@BestMediaInfo.com

Info@BestMediaInfo.com