Vincent Digonnet appointed to global role at Razorfish

As Chief Growth & Transformation Officer, Digonnet will work on replicating Razorfish's growth and transformation success in APAC

BestMediaInfo Bureau | Delhi | February 24, 2015

Vincent Digonnet

Razorfish, a leader in helping global brands drive business transformation, has announced Vincent Digonnet, former Executive Chairman APAC, as the new Chief Growth and Transformation Officer in Razorfish's International network. In this new role, Digonnet will work on replicating Razorfish's growth and transformation success in APAC, sharing the innovations and dynamic business practices of Asia with the rest of the international Razorfish network and clients.

This appointment is effective immediate, Vincent reports to Dr Michael Karg, CEO International, Razorfish.

Commenting on the success of Razorfish in the Asia Pacific region, Karg said, “In 2015, Razorfish stands as the only agency formally recognised as a leader by both Gartner and Forrester. Our APAC teams are now the established partners of choice for global brands and technology collaborators.”

On Digonnet's contribution to this success, he added, “The transformation of our APAC business was driven by Vincent Digonnet. Since joining to lead the Razorfish APAC team in 2010, Vincent has fundamentally transformed our operations in APAC. Under Vincent's visionary leadership, growth at Razorfish in APAC has doubled.”

Razorfish APAC teams have formed technology centers of excellence across the region that have delivered business transformational, award-winning work for Razorfish clients, including Nike China, ASUS, Pepsi, P&G's Pampers, P&G's Vidal Sassoon, and more. These well-networked centers enable clients across the region to benefit from specialists in technology platform builds, strategic consulting, brand building, retailing and commerce, experience design and more.

For over 18 months, Vincent Digonnet has been sharing his thought leadership on how China is 10 years ahead when it comes to innovative thinking. This type of business innovation is well noted online, where brand-building initiatives directly linked to e-commerce (social commerce) have blazed a trail through China before, now being widely aspired by marketers in the West.

Digonnet remarked, “Asia is a powerhouse of innovation. I have been speaking to business leaders the world over about this for more than a year. I'm proud to now show Razorfish as a part of the active legacy of business innovation coming from APAC. In my new role, I'll be sharing the innovation and knowledge of our region with global business leaders, both our clients and Razorfish's leaders throughout the world. I look forward to transforming businesses outside the region with the innovative thinking and technologies of the East.”

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