Bangalore: SureWaves, a next generation media convergence pioneer, has strengthened its core team further by appointing Sridhar V Naidu as Regional Director – South, to lead the business operations in the region.
With over 18 years of experience across various industry verticals such as hospitality, digital, print, events, radio and television, Naidu has been instrumental in grooming digital brands such as techtree.com, cxotoday.com and channeltimes.com in the South. Apart from playing a key role in creating non-traditional revenues for Radio Mirchi in Chennai through activation, he was involved in launching brands such as SFM/Red FM and Suryan FM across the country. He has also been associated with Fever FM in South and television channels such as Puthiya Thalaimurai and Pudhu Yugam.
Speaking on the announcement, Mandar Patwardhan, Chief Operating Officer, SureWaves, said, “We are extremely delighted to welcome Sridhar V Naidu on board. He comes with rich and varied experience in the media industry and would focus on sustaining our leadership position in the market. South India is a key market for us and we believe Sridhar will further help us drive the business in the region.”
Commenting on his new role at SureWaves, Sridhar V Naidu said, “I am excited to be a part of SureWaves, which believes in innovation and technology to facilitate advertising solutions to clients across India. I believe with my varied experience, I can contribute immensely to the organisation’s business in the South.”