Khurana was earlier heading the digital agency’s Bangalore office. In her new role, she will focus on building the CRM and loyalty capabilities across India
BestMediaInfo Bureau | Mumbai | February 17, 2015
OgilvyOne has appointed Sonia Khurana as Senior Vice President and National Head of Customer Engagement. Prior to this, she was heading OgilvyOne’s Bangalore office.
Speaking of her move to Mumbai, Vikram Menon, President, OgilvyOne Worldwide India, said, “Our core promise to clients is to help them unlock the full value of customers by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”
“OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels,” Khurana added.
In her new role, Khurana will be based out of Mumbai and will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster. During her stint in Bangalore, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP, Elle Fashionwear, among others.
Khurana has over 15 years of experience in CRM, direct marketing and digital space, and in the past has worked in DIREM and Wunderman International.