Red FM to become Shamitabh Radio on Feb 5; Big B gets to be an RJ

Bachchan will become the 'common man's voice'; talking to Red FM's listeners, and will make calls on the listener's behalf to pass on their messages

BestMediaInfo Bureau | Delhi | February 4, 2015

Taking movie promotion one step ahead, the Amitabh Bachchan and Dhanush-starrer 'Shamitabh' has tied up with Red FM, whereby the radio network will be branded as All India Shamitabh Radio for a day on Thursday, February 5, 2015. Big B's deep baritone will greet listeners that day as the actor turns RJ.

Bachchan will become the 'common man's voice'; talking to Red FM's listeners, and will make calls on the listener's behalf to pass on messages that may otherwise go ignored or unheard.

Nisha Narayanan

Speaking about the association, Nisha Narayanan, COO, Red FM, said, “In an endeavour to bring our listeners closer to the legendary star, we planned this initiative with 'Shamitabh', which celebrates Bachchan's voice as the voice of the common man. It will be interesting to see how listeners react when Bachchan interacts with them as an RJ. We are confident that we will make February 5 a memorable day for our listeners across the Red FM network.”

While recording promotional bites for this initiative, Bachchan tweeted, “And doing some rather complicated RJ'ing for Red FM 93.5!! Goodness how do these guys manage it!! I am at a loss.”

It may be recalled that Bachchan had nurtured a dream of becoming a radio presenter before trying his luck in Bollywood. He even visited All India Radio for auditions, but was rejected for the very voice which ironically became his trade mark in Bollywood.

Info@BestMediaInfo.com

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