The campaign, conceptualised by Everest, caters to the health conscious consumers and focusses on the little joys of eating healthy
BestMediaInfo Bureau | Mumbai | February 25, 2015
Parle Products has rolled out a new television campaign, titled ‘Mindful Eating and Soulful Living’, for their new range of healthy biscuits – ‘Simply Good’. The range consists of three products: Simply Good Digestive cookies, Simply Good Cream Cracker, Simply Good Digestive Slimz biscuits. The campaign, conceptualised by Everest Brand Solutions, caters to the health conscious consumers and focuses on the little joys of eating healthy.
Sharing the creative insight of the campaign, Rahul Jauhari, National Creative Director, Everest Brand Solutions, commented, “With this TVC, we wanted to bring out the fact that people should take a break from their routine life and encourage them to live a life that is pure, natural and ‘Simply Good’.”
The film talks about ‘Mindful eating and soulful living’. The ad film opens with a woman who’s seen enjoying the peaceful view of the ocean from the top of a mountain. It then shows various instances where people are enjoying the simple joys of life. The voice-over describes that life should be ‘Simply Good’ and not complicated. The ad film ends with Parle inviting viewers to embrace mindful eating and celebrate goodness with the brand.
Elaborating on the campaign, Pravin Kulkarnii, General Manager (Marketing), Parle Products, said, “The TVC is all about simplifying life and staying close to nature, which is exactly what the brand represents. With this new ‘Simply Good’ range, we encourage our valued consumers to live a healthy and fulfilling life.”
Commenting on the new range of biscuits, Mayank Shah, Deputy Marketing Manager, Parle Products, said, “We did an extensive research on what our customers want and are proud to present the Simply Good range that is both delicious and healthy. Indian consumers are well aware about their well-being and there is an increase in healthy food consumption, which is becoming a part of their lifestyle. With the Simply Good range, we are offering our consumers a choice of healthy snacks without compromising on the delectable taste.”
Client: Parle Products (Simply Good)
Client Team: Pravin Kulkarnii, Mayank Shah, Shruthi Sudevan
Creative Agency: Everest Brand Solutions
Creative Team: Rahul Jauhari (NCD)
Account Management: Umesh Barve, Jay Thaker
Film Director: Razneesh Ghai (Razy)
Production House: Asylum Films