Painter will be looking into the overall creative conceptualization and creation of differentiated content at Big Magic & 92.7 Big FM
BestMediaInfo Bureau | Mumbai | February 19, 2015
Reliance Broadcast Network has appointed multi-faceted actor, writer, director, television and ace theatreÂ personality Paritosh Painter asÂ itsÂ Network Creative Director. Painter will be looking into the overall creative conceptualization and creation of differentiated content at Reliance Broadcastâs television and radio business â Big Magic & 92.7 Big FM. He will report to Tarun Katial, CEO of Reliance Broadcast Network.
An all-round creative veteran with over 15 years of experience in the field of entertainment, Painter has directed over 23 plays in Hindi and English, and has done 2,500 shows across the globe. Besides this, he hasÂ scripted several Bollywood films like Dhamaal (2007), Paying Guest (2009; he also directed the film), and All The Best: Fun Begins (2009). His repertoire includes stand-up comedy, content development andÂ producing shows on television.
Speaking on the appointment, Tarun Katial, CEO, Reliance Broadcast Network, said, âParitosh and Big have been associated with each other for years since he has been a creative mastermind behind some of our iconic shows such as âHar Mushkil Ka Hal Akbar Birbal;. I believe Paritosh is one of the most astute creative minds of today who has a clear roadmap in evolving a character or a relationship with his unique storytelling. He is one of the best content developers of our industry today. Considering our long-termÂ associationÂ and theÂ fact that he has immense knowledge about several aspects of the media and the industry, we decided to consolidate his position in the network and rightfully use his expertise across our brands & properties.â
Painter stated, âI am looking forward to this new opportunity. I have had a great working experience with the company so far. I hope, with my inputs and expertise, I will able to take the brand to the next level.â