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Madison Media Sigma wins DHFL AoR

Dewan Housing Finance Corporation is India’s second largest housing finance company in the private sector

BestMediaInfo Bureau | Mumbai | February 2, 2015

madison-mediaMadison Media Sigma, a part of Madison Media Group, has just announced the win of Dewan Housing Finance Corporation (DHFL). The account was won in a multi-agency pitch with participation from Maxus, Lodestar and ZenithOptimedia, besides Madison. The account size is estimated at Rs 50 crore and it will be handled out of the agency’s Mumbai office.

Dewan Housing Finance Corporation is India’s second largest housing finance company in the private sector offering a vast array of home loan products, including home loans, plot loans, construction loans, loans against property, mortgage loans and project loans. The company also offers a range of Fixed Deposit products that ensure high yield, safety and liquidity. Further, DHFL offers customized insurance solutions that are designed in association with leading insurance providers.

DHFL has recently signed Shah Rukh Khan as its brand ambassador and has launched an integrated marketing campaign, ‘Ghar Jaisa Loan’, featuring SRK created by Sapient Nitro India. This is DHFL’s largest ad campaign since its inception in 1984, and is aimed at reinforcing the founder’s vision of the company of enabling every Indian to own a home of his own.

Commenting on the campaign, Vijay Sinha, President Housing Finance, DHFL said, “We at DHFL have remained committed to our founder’s vision of ‘A home for every Indian’. Our mission of enabling this noble vision is truly reflected in our new ad campaign 'Ghar Jaisa Loan' in association with Shah Rukh Khan. The campaign will provide further impetus to our cherished mission of reaching out to a wider audience and support their dreams of having a home of their own, especially amongst the low & middle income segment across the country.”

Vanita Keswani, COO, Madison Media Sigma, commented, “We are delighted with this new win and are confident that we can add strategic value in making the DHFL brand a household name across the country.”

Madison Media Group has been on an account winning spree. In 2014 it won a host of new businesses including Lafarge Cement, Epic channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame, Cordlife, Lenskart, and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.

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