Madison Media Plus wins Viber media biz

The account was won in a multi-agency pitch, and it will be handled out of the agency's Delhi office

BestMediaInfo Bureau | Delhi | February 3, 2015

Madison Media Plus, a part of Madison Media Group, has just announced the win of instant messaging and calling app Viber in India. The account was won in a multi-agency pitch, and it will be handled out of the agency's Delhi office.

Viber is a pioneering mobile messaging, voice and video service. Viber lets everyone in the world connect – freely. Users can send free text messages, fun stickers, photos, videos and doodles, share locations anywhere in the world, make free HD-quality calls and communicate with Push-To-Talk. With Viber Out, users can make low-cost calls to any phone number around the world.  Currently, Viber has more than 35 million users in India.

Anubhav Nayyar, Country Head, Viber Media India, said, “We partnered with Madison as we were impressed with their overall approach and business strategy for Viber. In addition, they demonstrated a very sound understanding of the internet and social networking space.”

Basabdatta Chowdhuri, CEO, Madison Media Plus, said, “We are delighted with this new win and are confident that we can add strategic value in making the Viber brand a household name across the country.”

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