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Lowe tops R3’s New Business League 2014 for Indian creative agencies

Lowe Lintas has reported overall revenues of $825.32 million for 2014, followed by Ogilvy India ($785.51 million) and Leo Burnett ($497.31 million)

BestMediaInfo Bureau | Mumbai | February 20, 2015

R3-worldwideLowe Lintas has topped the charts, according to R3’s New Business League 2014. The agency bagged the top honours following its estimated overall revenues for the year at $825.32 million. Ogilvy India follows with $785.51 million in revenues. Leo Burnett is placed a distant third with $497.31 million revenues.

Mudra DDB ($486.36 million) and McCann WorldGroup ($330.03 million) bring up the top five agencies.

R3’s methodology for the New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.

Conducted across 14 of the Asia Pacific’s leading media agencies, the New Business League is a market-wise monthly tally of agencies’ new business acquisitions. In India, the tally was conducted across 17 of the region’s leading media agencies.

For the record, R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the US, and in 2002 beyond the US, it works with eight of the world’s top 20 global marketers.

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