As part of the partnership, ‘War of The Worlds’ on NewsX and ‘India Mange Worldcup’ on India News will decode the ICC World Cup
BestMediaInfo Bureau | Delhi | February 5, 2015
iTV Network has partnered with Wisden India for the ICC World Cup 2015. Coupled with robust analysis and technology enabled tools, ‘War of The Worlds’ on NewsX and ‘India Mange Worldcup’ on India News will decode the ICC World Cup and redefine the cricket viewing experience for the viewers.
To create buzz around this partnership, NewsX and India News in association with Wisden India also ran a 10-day long online contest, called ‘Man vs Machine’. Every day, a question was asked around the World Cup matches held in the past.
The channels have also roped in a panel of guests with former players and coaches such as Vinod Kambli, Nayen Mongia, Anshuman Gaikwad, Ayaz Memon, Rajkumar Sharma, Dinesh Lad, Deepak Sharma, Madan Sharma, Sanjay Rastogi, Shrawan Kumar and Reetinder Singh Sodhi.
Speaking on this partnership, Rahul Shivshankar, Editor-in-Chief, NewsX, said, “We are glad to associate with Wisden India for the World Cup 2015 coverage. This partnership is set to leverage our programming and further add to the legacy of our unmatched programming. As we line up the most comprehensive World Cup coverage on our channel, I am hopeful that NewsX will be a one-stop destination for the cricket lovers.”
Deepak Chaurasia, Editor-in-chief, India News, remarked, “A big event like World Cup calls for a grand coverage. At India News, we are all geared up to get the viewers the best. We will ensure our coverage on the World Cup 2015 will be an absolute treat for the cricket enthusiasts. Wisden India, with its vast expertise, will definitely add value and precision to our programming and give the viewers a rare insight to the game.”
Starting February 11, ‘India Mange World Cup’ and ‘War of The Worlds’ will air everyday at 6.30 pm on India News and NewsX, respectively.