Germany takes the lead with 41 shortlisted entries, followed by USA with 24 shortlists
BestMediaInfo Bureau | Delhi | February 11, 2015
TheÂ AME AwardsÂ for the Worldâs Best Advertising & Marketing Effectiveness has announced theÂ shortlistÂ for the 2015 competition. TheÂ AME Grand JuryÂ members comprised of interactive and multidisciplinary marketers, planners, and creatives from all over the world, evaluated entries to select the shortlist from entries submitted from 18 countries worldwide.
Germany was in the lead this year with a total of 41 Shortlisted entries, up by 24% from last year. The United States saw 24 entries move ahead; Australia had 7 entries move on to the medal round; China and Hong Kong had 6 entries each Shortlisted; Canada and the Philippines saw 3 entries advance.Â In addition, both Japan and the United Kingdom saw 2 entries achieve Shortlist status, and Malaysia, Switzerland, Thailand, and Turkey each had 1 entry Shortlisted. To view the complete the 2015 AME Awards Shortlist please visit:Â HERE
âThis year the AME Awards saw technology continue to play a huge role in engaging consumers for the benefit of the brand, including video games, bio-reactive wristbands technology, and 3D imagingâall in the name of creative effectiveness,â said Alisun Armstrong, executive director, AME Awards. âSavvy brands continued to gain traction and relevancy with consumers by linking themselves to nonprofits and social causes to boost brand awareness and consumer interest.â
The 2015 shortlisted entries included a robust number of trends used to engage consumers including crowd-sourcing tactics, cause marketing, branded entertainment, public responsibility, and experiential engagement. Case studies highlighted technology-driven campaigns, celebrity star power, and contest marketing.
This year, AME launched multiple newÂ categoriesÂ to reflect emerging industry trends. The Website category, new in 2015, saw the following agencies and brands move on to the medal round:Â Clemenger BBDO Sydney for Tourism Australia and Virgin Australia partnership; A&E Television Networks on behalf of their series Bates Motel; and Critical Mass for client Nissan.
AMEâs Technology category, unveiled this year, recognized campaigns that employed new technology or innovative ways to use existing technology on behalf of the brand. Technology was utilized to reposition brands, recruit business partners, and increase brand affinity. Entries Shortlisted: TBWA Hakuhodoâs 3D on the Rocksâ for Suntory Whisky; Serviceplan Groupâs âThe Game Reportâ for Bytro Labs and âSoundtreeâ for BMW M4, M235i, X5, i3; OMD âs âThe Bioreactive Concertâ for Pepsi; and OMD Hong Kongâs âA message from your future babyâ for Wyeth Materna.
Entries employing strategic crowd-sourcing and crowd funding initiatives to achieve marketing goals achieved Shortlist status: âDrink Good. Do Good.â for Naked Juice by OMD; âJIBO,The World's First Family Robotâ for HBO by RainFactory Inc.
Branded Entertainment took prominent brands front and center including: Audi AG, Cornetto, GE, Guitar Center, NON-STOP, The Maze Runner, Warner Brothers, and Zhonghua.
Automotive entries were in the spotlight with 8 agencies driving engagement for their brands. Shortlisted agencies include: Jung von Matt/AG for Mercedes Benz; Lukas Lindemann Rosinski, Mercedes Benz; Serviceplan Group, BMW Motorrad; thjnk ag, Audi AG; Serviceplan Middle East, MINI; Critical Mass, Nissan; Spark44, Jaguar;Â and Team One, Lexus IS.
Shortlisted entries that contributed to the greater good by providing aid and social/civic awareness for non-profits or as brand initiatives include: âLife Time Clockâ for FĂŒrs Leben - FĂŒr Organspende, and âLEGO. Blind Art Projectâ for LEGO by Serviceplan Group; âIlluma Edenâ for Wyeth Illuma by OMD Hong Kong; âHow East Point City Turned Old Newspapers Into Mall Trafficâ for East Point City by Saatchi & Saatchi Hong Kong; â#SPCSundayâ for SPC by Leo Burnett Melbourne; âThe Hijacked Contestâ for fiftyfifty by Havas Worldwide Duesseldorf; âUNICEF at The Glasgow Commonwealth Gamesâ for The Organising Committe of the Commonwealth Games in collaboration with UNICEF by Jack Morton Worldwide; âSweeperâ for United Nations Mine Action Service by Critical Mass; âAid Coutureâ for Ariel and Downy by Leo Burnett Manila; and âLOVE LIFE no regretsâ for Bundesamt fĂŒr Gesundheit / Swiss Federal Office of Public Health by Rod Kommunikation AG.
Experiential marketing campaigns helped gain brand awareness and provided a fast track to the medalist round. Shortlisted entries include: âMini Kioskâ for Coca-Cola 0.15L by Ogilvy Germany; and 2014 Experiential Recruitingâ for and by Klick Health.
Celebrity-focused campaigns were in the spotlight and achieved stellar results. Shortlisted star-studded campaigns include: âFalloninventions,â featuring Tonight Show host Jimmy Fallon and kid scientists for GE; âGive Blood. Give Powerâ enlisting Germanyâs top footballers for the German Red; âGuitar Center Sessionsâ featuring Artists Peter Gabriel, Weezer, Soundgarden, Snoop Dogg, Phantogram, Alanis Morissette, and Slash for Guitar Center; âZhonghuaâ starring Yao Chen, Chinaâs Julia Roberts; âBritish Villainsâ with Sir Ben Kinsley, Mark Strong, and Tom Hiddleston for Jaguar; and âKringl Proof of Santa Appâ proved the existence of Santa Claus via an App on behalf of client Kringl.
Worldwide since 1994, the AME Awards honors campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems.