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Amazon Kindle gets authors to share their love for reading

The web films, created by Propoganda India, feature Indian authors Ashwin Sanghi and Amish Tripathi sharing their reading habits using a Kindle

Jagadeesh Krishnamurthy | Mumbai | February 6, 2015

Click on the image to watch the TVC. Click on the image to watch the TVC.

As part of Amazon India’s marketing efforts to promote the Kindle Paperwhite, Bangalore-based digital agency Propoganda India has released new web films featuring two of India’s celebrated authors – Ashwin Sanghi and Amish Tripathi.

Each film captures the respective author sharing his experiences of using the Amazon Kindle and describing the various features which he finds useful for his daily reading.

Priya Jayaraman Priya Jayaraman

Noting that the scripts of the film were developed by the agency following conversations with the respective authors and their reading habits using the devices, Priya Jayaraman, Business and Client Partner, Propoganda India said that they wanted to capture the authors in their daily setting.

“Our objective was to get perspectives from people who love reading and are users of the product. So, who better than the authors themselves to share their experiences?” she asked.

The films are being promoted as part of the ongoing digital campaign, ‘#crazyforreading’, for the brand.

The TVCs:




Client: Amazon India

For Amazon India: Gayatri Makhijani

Agency: Propaganda, Bangalore

Account Management: Priya Jayaraman

Creative Director: Venkatesh Nandan

Production House: Like-Minded People

Director: Piyush Raghani

Executive Producer: Ruchi Mehta

Producer: Puneet Bhatia

Director of Photography: Sylvester Fonseca


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