VuClip unveils new identity

The new logo has been designed by Ogilvy & Mather, and is targeted towards a young audience

BestMediaInfo Bureau | Mumbai | January 30, 2015

Vuclip, the mobile video on demand (VOD) service, has unveiled its new logo. The new brand identity has been designed by Oglivy & Mather (O&M).

Commenting on the rationale of the new brand identity, Arun Prakash, COO, Vuclip, said, “Emotions are a universal language that ties together Vuclip's diverse audiences spread across India, Middle East and Southeast Asia. The new brand identity reflects who we truly are and sets the stage for the bigger and bolder plans for this year.”

Vishwajeet Rana, Senior Vice President, Ogilvy & Mather, said, “To be chosen to reinterpret the 'brand identity' of such a powerful brand was fantastic. The journey was at once exciting and demanding. It was easy because the Vuclip team breathes the brand values. But to design a logo that builds an emotional connection with the backdrop of mobile entertainment proved thought provoking. We believe the new logo delivers on all the expectations.”

The company notes that while the company name remains the same to leverage Vuclip's significant brand equity, the new visual identity underscores the brand's emergence as a mobile entertainment platform among the 'Experience Generation'. These young, savvy, always connected youth between the age group of 18-24 constitute nearly half of Vuclip's viewer base. The new brand identity is aimed at creating an immersive brand experience that incorporates entertainment, emotions and the spirit of youth, to be manifested across all the touch points.

The new visual identity, said to be inspired by 'The Two Masks of Drama', Thalia, the Muse of comedy with a laughing face, and Melpomene, the Muse of tragedy with a weeping face, vividly establishes Vuclip as the definitive entertainment platform. Additionally, the masks are a perfect visual cue for the mobile generation who communicate through 'emoticons.' All the creative elements including the typeface as well as the orange, yellow and blue color palette, work well together to represent a friendly, warm, fun, and savvy brand.

Info@BestMediaInfo.com

Info@BestMediaInfo.com