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&TV to go on air on March 2

The channel will launch with its flagship property ‘India Poochega… Sabse Shana Kaun?’ hosted by Shah Rukh Khan that will be telecast every Monday to Friday at 9 PM

BestMediaInfo Bureau | Delhi | January 27, 2015

&TV-LogoThe newest entrant in the Hindi general entertainment space, &TV, is all set to go on air on March 2, 2015. With ‘Celebration’ at its core, &TV aims to ‘celebrate the spirit of living’ through its wide array of fiction, non-fiction shows, Bollywood movies and marquee events.

The line-up includes an entertaining mix of fiction shows like ‘Razia Sultan’, ‘Begusarai’, ‘Bhabi Ji Ghar Par Hai?’, amongst others, and a unique international non-fiction format – ‘India Poochega… Sabse Shana Kaun?’ – that marks the return of Shah Rukh Khan to television.

The channel’s flagship property, ‘India Poochega… Sabse Shana Kaun?’, that challenges conventions and gives more power to the common man as the ‘Asker’ as well as the ‘Contestant’, will air Monday to Friday at 9 PM.

It may be recalled that Zee Entertainment Enterprises (ZEEL) announced the launch of &TV last week with the positioning ‘Jashn Jeene Ka’. The channel will launch with three brand films which have been created by Infectious. MEC of GroupM is handling the media duties for the channel.

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