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Tupperware engages through ‘wedding’ themed outdoor activations

DDB Mudra Max used the insight that during weddings, both shoppers & customers are always on a look out for smart gifting options which are useful not only to the newly-wed couple, but also to the family

BestMediaInfo Bureau | Mumbai | January 27, 2015

Tupperware-expThe Great Indian wedding season in India is like an on-going festival. Keeping this in mind, ‘wedding’ was central theme of Tupperware’s recently executed outdoor campaign. The insight that during weddings, both shoppers and customers are always on a look out for smart gifting options which are useful not only to the newly-wed couple, but also to the family at large, was found. The selling proposition was that the gifts from Tupperware are timeless, unique and stay beautiful throughout years, hence are an endless blessing.

To engage the customers and to position the smart gifting solutions of Tupperware as an apt gift for the weddings, DDB Mudra Max and Tupperware needed a zealous and strong audience engagement. Thus, an on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The engagement games were specially designed to grab the audience attention. The customers were involved in games like Tupperware wedding trivia and Tupperware mehendi (incorporating Tupperware items in the mehendi design). The winners of the games were gifted Tupperware hampers.

Alvin D'Souza, Vice President, DDB MudraMax-Experiential commented "We at DDB MudraMax-Experiential constantly strive hard to help our clients resolve their brand challenges. The clutter breaking campaigns that we have crafted for Tupperware over the last couple of years bears testimony to our endeavor. The campaign is crafted reaching out to a larger base on ground and which gave the brand an opportunity to interact directly with the customers. I am pleased with the outcome of the recent wedding campaign, which provided substantial traction for the brand and generated significant impact on sales. It's been an exciting and fulfilling experience working on the brand and we look forward to crafting more such relevant experiences for Tupperware."

Chandan Dang Chandan Dang

Speaking on the campaign, Chandan Dang, Chief Marketing Officer, Tupperware said, "Tupperware products are beautiful and thoughtful gifts that show the receivers that you truly care for them. The Wedding Gifting on-ground campaign sought to connect with our target consumers and engagingly showcase how our products like the ‘Ultimo range’ is perfect for gifting as Wedding gifts and a great expression of thoughtfulness and care".

The activation was widely appreciated and helped the brand to showcase their gifting solutions to the customers thus creating a recall in the audience's mind through their interactive and fun filled approach.

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Agency: DDB MudraMax

President, DDB MudraMax: Mandeep Malhotra

Head of Ideas, DDB MudraMax: Aneil Deepak

Vice President, DDB MudraMax-Experiential: Alvin D Souza

Client servicing: Samir Vithlani, Adrija Das

Creative: Arpan Jain, Mansi Solanki, Alison Valles, Dipesh Yesare

Operation: Sanjay Pandey, Amit Tulsan

Tags: Tupperware
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