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Star Plus’ ‘Tu Mera Hero’ is biggest fiction launch of 2014

The show, which premiered on December 22, 2014, ruled the 8PM time slot with 7.3 TVM on launch day

BestMediaInfo Bureau | Mumbai | January 8, 2015

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In the last week of the year, Star Plus strengthened its content with the launch of a new romcom, ‘Tu Mera Hero’, which recorded the highest opening of 2014. The show which premiered on December 22, 2014 in the 8 PM slot, opened at a staggering 7.3 TVM.

The launch promos of the show featuring a lazy but charming new hero created buzz right from the day they hit TV screens and culminated in the strong launch week numbers. The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy, and Panchi, the love struck heroine.

A channel spokesperson said, “2014 has been very good for Star Plus. This year has been one of innovative content on Star Plus with shows like Everest, Airlines, Nisha aur Uske Cousins, Ek Hasina Thi and India's Rawstar. For most of the last few weeks we have also had the top 3 fiction shows on Hindi GECS with Diya aur Baati Hum, Ye Hai Mohabbatein and Yeh Rishta Kya Kehlata Hai. We are delighted to have closed the year on a strong note with Tu Mera Hero, which is another example of our strong content brought to life with exciting marketing. We are confident that we'll continue to build on this in the New Year as well.”

Interestingly, Star Plus also held the record for the best fiction launch for 2013 with Mahabharat, which was in fact the best launch Hindi GECs had seen for more than five years. The show's marketing was widely acknowledged as amongst the most successful ever for a TV show, and now Star Plus has repeated that with Tu Mera Hero.

Info@BestMediaInfo.com

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