Conceptualised by McCann Erickson, the online fashion destination urges youngsters to dress well and be fashionable for their partners
BestMediaInfo Bureau | Delhi | January 12, 2015
Yepme.com, the online fashion portal, has launched a TVC, introducing its brand ambassador actor Shah Rukh Khan. The campaign, created by McCann Erickson, is running across leading entertainment, lifestyle and news channels. The brand has associated with top TV shows to promote its association with Khan, and has launched a print campaign in leading newspapers and magazines as well.
The campaign, #freshfashion, targets the youth between 20 and 29 years of age, who desire to look good and fresh every day.
In this 30-second TVC, Khan points out the detailed elements of design, quality and originality which the brand uses to create fresh fashion. Various fashionable dresses are seen on screen with Khan saying, ‘You should always look good, not for the world, but for the one who loves you’. The film relates fashion with romance and ends with Khan saying, ‘Refresh your fashion; refresh your romance’.
Kapil Batra, Senior Creative Director, McCann Erickson, commented, “Dressing up well plays its part in keeping the spark alive in your love life. And who is better than Khan to advice on the matter? So, we used him as this grandmaster of romance who emphasises on staying in touch with fashion for the one you love. And demonstrate how Yepme’s fresh fashion brings freshness to your romance.”
Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are extremely excited about the latest ad campaign featuring Khan. He is known for his effortless and casual style and yet he is a class apart, and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme.”
Khan said, “This is the first time that I am endorsing an online fashion brand, and I am very excited to partner with Yepme for this. For fashion to be impactful, it has to evolve with time and maintain freshness. Yepme, with its focus on fresh fashion, is an extremely innovative and fashion-right brand, offering the most current fashion trends internationally. Their sense of style matches mine and I look forward to join the fashion revolution that they have started which is creating quite a wave with the youth across the country.”
Creative Agency: McCann Erickson
Creative Team: Team led by Prasoon Joshi
Production house: Fusion Films
Director: Sam Ahmed