The account moved after a multi-agency pitch that lasted two months
BestMediaInfo Bureau | Mumbai | January 6, 2015
LocalBanya, started by Karan Mehrotra, Amit Naik and Rashi Choudhary, aims to combine the warmth and familiarity of a local grocery store with the convenience and competitive pricing of an e-commerce marketplace. The e-commerce portal has appointed Scarecrow Communications as its creative agency.
Karan Mehrotra, Co-founder and CEO, LocalBanya, said, “We are confident that the team over at Scarecrow understands the unique nature of LocalBanya's business model and will be able to develop and execute a communication strategy that will enable us to grow in this new & exciting segment. We are excited to share our passion and vision with them to take brand LocalBanya to the next level.”
Raghu Bhat, Founder Director, Scarecrow Communications, said, “LocalBanya is an irreverent Indian brand that is seeking to transform the way Indians shop for groceries. We are happy to associate with him at such an early stage of his ambition and help him find a parking place in the hearts of Indian housewives.”
Manish Bhatt, Founder Director, Scarecrow Communications, said, “Our honeymoon with e-commerce brands continues with LocalBanya. A highly disruptive name, we hope to create irreverent communication that makes women shop and also creates a buzz on social media."
LocalBanya has raised its first level of funding from the Karmvir Avant Group and BCCL’s Springboard fund. Currently LocalBanya delivers within Mumbai up to Vashi, Thane and Borivali, but has plans to expand to 8-10 cities within the next three years.