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LIVE Viacom18’s Emerge announces a new music and art festival

Emerge – Music and Art Show will kick off in Bangalore and Delhi on February 28 and March 1 respectively

LIVE Viacom18’s Emerge announces a new music and art festival

Emerge – Music and Art Show will kick off in Bangalore and Delhi on February 28 and March 1 respectively

BestMediaInfo Bureau | Mumbai | January 23, 2015

emerge-art-and-music-festivalUpping the ante this year, Live Viacom18‘s most cutting edge music venture Emerge in association with vivo Smart Phone will be launching its very own day-long festival. The multi-dimensional experience at Emerge will comprise stunning installations, live art events, sculptures and more.

Live Viacom18 in association with Vh1 India, has put together what promises to be a phenomenal day of fun and frolic in the Capital as well as the country’s original stomping ground for alternative music, Bangalore. On the bill is the Grammy-Award nominated Alt- J, BRIT Award Winners Rudimental (DJ set), and virtuoso hang-drum player Daniel Waples featuring The Petebox. Fantastic homegrown talent like the likes of New Delhi’s Advaita bring their sublime fusion tunes to the fore and Bangalore rock-outfit Parvaaz will also be part of the festivities.

At the very core of Emerge is music and arts discovery- a platform, a forum where young fans can expect an experience like no other, where they will be able to truly open their minds and have a chance to discover something unique, something that will blow their mind - you could find your favourite new band, favourite new dancer and painter at Emerge.

Emerge will be an amalgamation of all things creative.

Emerge – Music and Art Show will kick off in Bangalore and Delhi on February 28 and March 1 respectively. To keep the pollution levels under check and the city’s traffic under control, the organizers encourage visitors to pedal it to the concert for which a surprise offer/ discount will be announced shortly.

For the best tickets log on at the earliest to

Jaideep Singh Jaideep Singh

Commenting on this power-packed concept, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “At LIVE Viacom18, we always aim at going beyond norms and experiment with new forms of  music& entertainment. With Vh1 Supersonic and MTV Bollyland, we have established large scale IPs that bring the most incredible artists and great experiences to our consumers. We recognise the expanding music-scape for the Indian youth and want to be at the forefront of bringing the freshest sounds from around the world to them. Emerge began as an experiment in 2013 and aspires to blend music and art, two of the most creative forms of expression. It is a very special feeling that our partners vivo Smart Phone encourages creativity and finding new dimensions to one’s personality and together we envision a new experience for the creative soul. The response has been exceptional and I’m confident that with the launch of this festival, we will enhance the impact of this platform and help realize its true potential.”

On the association, Jacky Liao, Managing Director, vivo Mobile India, said, “Emerge is an integral part of our strategic marketing alliance with Viacom18 that intends to bring the brand ‘vivo’ and its promise alive in the consumers mind. vivo Smart Phone believes in making a consumer’s life Hi-Fi & Smart with the help of technology. Music and creativity are the cornerstones of the brand’s ethos and aiding consumers to create something magical using the phone is the brand promise. EMERGE as a property has already established its name amongst the youth of this country through various high voltage performances by best of the emerging artists from across the globe.  It stands out as a unique platform that allows the youth to express themselves through music and art, both of which are the best avenues for creative liberation. We intend to connect with the youth of this country through this platform and a festival that showcases such creativity will definitely serve as a perfect platform for the same.”

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