Leo Burnett appoints Rachita Dutta as Business Head, Delhi

Dutta moves from Grey Sri Lanka where she was Country Head since 2013. Prior to Grey Sri Lanka, she led Rediffusion Y&R's LG business out of its Delhi office and also did a two-year stint as VP of Lowe Delhi

BestMediaInfo Bureau | Delhi | January 19, 2015

Rachita Dutta

Leo Burnett India has appointed Rachita Dutta as Business Head at its Delhi office. She will work closely with Samir Gangahar, Executive Director, Leo Burnett, to help grow the agency's revenue by focusing on organic growth and winning new businesses.

Gangahar said, “I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency's capabilities. Moreover, having had the experience of heading an agency, Rachita will add immense value to the leadership team in Delhi.”

Dutta commented on her joining, “I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients' problems. With changing times, the agency is evolving as a holistic unit which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi's young and talented team to create communication that is creatively stimulating and relevant in the real world.”

Dutta has joined Leo Burnett from Grey Sri Lanka where she was Country Head since 2013. During her tenure there, she played a hands-on role in consolidating existing businesses and growing the agency's revenue through new business wins. Prior to joining Grey Sri Lanka, she led Rediffusion Y&R's LG business out of its Delhi office and also did a two-year stint as Vice-president of Lowe Delhi.

Early in her advertising career, she joined Grey Delhi as Account Executive. In a seven-year stint with the agency, she grew to the position of Account Group Head and launched GSK Oral Care products and Revelon's Colorstay make-up range in India.

She left Grey in 2003 to join Contract Advertising as Account Director to manage ABN AMRO Bank's consumer and retail banking account. After a three-year stint with Contract, she rejoined Grey as Regional Group Account Director at its Kuala Lumpur office, where for the next two years she managed the regional brand communications for Sara Lee – Ambi Pur, Kiwi-Shoes and its other household brands, and GSK's Horlicks, Ribena, Sensodyne and Eye Mo.

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