The agency will be responsible for the entire marketing and communication requirements of the new GEC from the ZEE group
BestMediaInfo Bureau | Mumbai | January 23, 2015
Infectious has been signed on as the communications partner for &TV, ZEEâs new general entertainment channel. Infectious will be responsible for the all their marketing and communication requirements.
&TV is the flagship Hindi GEC in the â&â bouquet of channels from Zee Entertainment Enterprises (ZEE). Staying true to the personification of the ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of new age India. Through its content offering, the channel will bring together people and ideologies thus fostering cohesive viewing within Indian households. &TV will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies.
Ramanuj Shastry, Co-founder & Director, Infectious, said, âTV is massive because itâs the single largest source of entertainment for billions of Indians.Â A GEC exists to tell stories to the people and &TV will tell stories that celebrate the change that is India.â
Nisha Singhania, Co-founder & Director, Infectious, added, âWorking with a channel is very exciting, especially when you are part of the launch. We look forward to creating some iconic and memorable work for &TV, and making it one of the leading GEC in India.â
Infectious is an independent agency, started in April 2013 by Shastry and Singhania. Some of its clients are Aegon Religare, Elkoha, Big Bazaar, DNA and Camlin.