BuzzInContent Awards 2020 - December 9, 2020 CLICK HERE

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
BuzzInContent Awards

GEC Watch: Drop in viewership of Star Plus, Sony, Colors & SAB TV

Zee TV, Life OK, Big Magic, Zindagi, Sony Pal and Epic register marginal growth in their viewership in Week 2 of TAM 2015

BestMediaInfo Bureau | Delhi | January 15, 2015

gecs-logos

The second week of TAM 2015 witnessed drop in the viewership of Star Plus, Sony, SAB TV and Colors while other channels held their ratings. Star Plus, that saw a huge jump in its viewership last week on the back of Big Star Entertainment Awards on New Year eve, has lost maximum viewership this week. Sony also suffered a significant loss while the viewership of Colors and SAB TV dropped marginally.

According to data sourced from TAM subscribers for Week 2 of TAM 2015 (January 4 – January 10) for CS 4+, HSM markets, Star Plus retained the top slot followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded gross viewership of 613 GTVM with a relative share of 23.70% (last week 654 GTVM and 24.57% relative share).

Colors dropped to 510 GTVM but its relative share grew to 19.72% (last week 520 GTVM and 19.53% relative share).

Zee TV recorded a gross viewership of 433 GTVM with a relative share of 16.74% (last week 430 GTVM and 16.15% relative share).

Life OK added a few eyeballs this week and recorded 339 GTVM with a relative share of 13.11% (last week 338 TVM and 12.70% relative share).

SAB TV witnessed a marginal drop in its gross viewership and recorded 328 GTVM with 12.68% relative share (last week 335 GTVM and 12.53% relative share).

The decline in Sony’s viewership took the channel to a gross viewership of 235 GTVM with a relative share of 9.09% (last week 264 GTVM and 9.92% relative share).

Big Magic witnessed a marginal gain and recorded 62 GTVM and a relative share of 2.40% (last week 61 GTVM and 2.29% relative share).

Zindagi recorded viewership at 30 GTVM with a relative share of 1.16% (last week 28 GTVM and 1.05% relative share).

Sony Pal grew to 28 GTVM with a relative share of 1.08% (last week 26 GTVM and 0.98% relative share).

Epic recorded a gross viewership of 7.6 GTVM against last week’s 6.3 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

Info@BestMediaInfo.com

Advertisment
Post a Comment