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GEC Watch: Drop in viewership of Star Plus, Sony, Colors & SAB TV

Zee TV, Life OK, Big Magic, Zindagi, Sony Pal and Epic register marginal growth in their viewership in Week 2 of TAM 2015

BestMediaInfo Bureau | Delhi | January 15, 2015


The second week of TAM 2015 witnessed drop in the viewership of Star Plus, Sony, SAB TV and Colors while other channels held their ratings. Star Plus, that saw a huge jump in its viewership last week on the back of Big Star Entertainment Awards on New Year eve, has lost maximum viewership this week. Sony also suffered a significant loss while the viewership of Colors and SAB TV dropped marginally.

According to data sourced from TAM subscribers for Week 2 of TAM 2015 (January 4 – January 10) for CS 4+, HSM markets, Star Plus retained the top slot followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded gross viewership of 613 GTVM with a relative share of 23.70% (last week 654 GTVM and 24.57% relative share).

Colors dropped to 510 GTVM but its relative share grew to 19.72% (last week 520 GTVM and 19.53% relative share).

Zee TV recorded a gross viewership of 433 GTVM with a relative share of 16.74% (last week 430 GTVM and 16.15% relative share).

Life OK added a few eyeballs this week and recorded 339 GTVM with a relative share of 13.11% (last week 338 TVM and 12.70% relative share).

SAB TV witnessed a marginal drop in its gross viewership and recorded 328 GTVM with 12.68% relative share (last week 335 GTVM and 12.53% relative share).

The decline in Sony’s viewership took the channel to a gross viewership of 235 GTVM with a relative share of 9.09% (last week 264 GTVM and 9.92% relative share).

Big Magic witnessed a marginal gain and recorded 62 GTVM and a relative share of 2.40% (last week 61 GTVM and 2.29% relative share).

Zindagi recorded viewership at 30 GTVM with a relative share of 1.16% (last week 28 GTVM and 1.05% relative share).

Sony Pal grew to 28 GTVM with a relative share of 1.08% (last week 26 GTVM and 0.98% relative share).

Epic recorded a gross viewership of 7.6 GTVM against last week’s 6.3 GTVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)

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