Lodestar UM leads with 4 shortlists followed by Madison with 3 and Maxus with 2 entries
BestMediaInfo Burea | Mumbai | January 29, 2015
Shortlist for the Festival of Media Asia Pacific 2015 has been announced. Thirteen entries from India have made the cut this year at the awards, across categories. From India, Lodestar UM has four shortlisted entries, while Madison follows with three. Maxus has two entries across categories, while Mediacom, Mindshare, FoxyMoron and Vizury Interactive have one shortlisted entry each.
Lodestar UM entries for Coca-Cola: â€˜Coca-Cola World's Cup Campaignâ€™ and â€˜How Coca-Cola spread hope and happinessâ€™ has been shortlisted in the â€˜Consumer Research Awardâ€™ and â€˜The Utility/Public Service Awardâ€™ category respectively. The entries â€˜Delivering Indian Election like never beforeâ€™ for Microsoft and â€˜The Belongingness Model for Social Consumersâ€™ for Sprite have been shortlisted in the â€˜Best Use of Contentâ€™ and â€˜Consumer Research Awardâ€™ category respectively.
Madisonâ€™s â€˜This World Heart Day take the first step towards Her heart healthâ€™ entry for Saffola Life has earned a shortlist in the â€˜Best Launch Campaignâ€™ and â€˜The Utility/Public Service Awardâ€™ categories. The agencyâ€™s â€˜LICE NEGATIVE TO LIFE POSITIVE - A media insight that challenged a tabooâ€™ for Mediker is the only Indian shortlist in the â€˜The Effectiveness Awardâ€™ category.
Maxusâ€™ two shortlists are for the entry created for Tata Tea Goldâ€™s â€˜PO49: The media movement that changed the role of women in Indian electionsâ€™. The entry was shortlisted in the â€˜Best Communications Strategyâ€™ and â€˜The Utility/Public Service Awardâ€™ categories.
Mediacomâ€™s â€˜Gillette Social Experimentâ€™ for Gillette got a nomination in the â€˜Best Experiential Campaignâ€™ category.
Mindshare earned its nomination in the â€˜Best Launch Campaignâ€™ category for its entry â€˜The Namesakeâ€™ created for Dove.
FoxyMoron Media Solutionsâ€™ entry for â€˜Lights.Camera. Garnier PureActiveâ€™ in the â€˜Best Use of Contentâ€™ category for Garnier PureActive India earned a shortlist for the agency.
Vizury Interactiveâ€™s entry for Etihad Airways titled â€˜Etihad Airways- Driving up revenues through data-led display marketingâ€™ earned the agency a nomination in the category â€˜The Smart Use of Data Awardâ€™.
The winners will be announced at the Awards Gala Dinner Ceremony on Tuesday 24 March 2015 at the Capella hotel, Singapore.