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Festival of Media APAC 2015: 13 Indian entries make the cut

Lodestar UM leads with 4 shortlists followed by Madison with 3 and Maxus with 2 entries

BestMediaInfo Burea | Mumbai | January 29, 2015


Shortlist for the Festival of Media Asia Pacific 2015 has been announced. Thirteen entries from India have made the cut this year at the awards, across categories. From India, Lodestar UM has four shortlisted entries, while Madison follows with three. Maxus has two entries across categories, while Mediacom, Mindshare, FoxyMoron and Vizury Interactive have one shortlisted entry each.

Lodestar UM entries for Coca-Cola: ‘Coca-Cola World's Cup Campaign’ and ‘How Coca-Cola spread hope and happiness’ has been shortlisted in the ‘Consumer Research Award’ and ‘The Utility/Public Service Award’ category respectively. The entries ‘Delivering Indian Election like never before’ for Microsoft and ‘The Belongingness Model for Social Consumers’ for Sprite have been shortlisted in the ‘Best Use of Content’ and ‘Consumer Research Award’ category respectively.

Madison’s ‘This World Heart Day take the first step towards Her heart health’ entry for Saffola Life has earned a shortlist in the ‘Best Launch Campaign’ and ‘The Utility/Public Service Award’ categories. The agency’s ‘LICE NEGATIVE TO LIFE POSITIVE - A media insight that challenged a taboo’ for Mediker is the only Indian shortlist in the ‘The Effectiveness Award’ category.

Maxus’ two shortlists are for the entry created for Tata Tea Gold’s ‘PO49: The media movement that changed the role of women in Indian elections’. The entry was shortlisted in the ‘Best Communications Strategy’ and ‘The Utility/Public Service Award’ categories.

Mediacom’s ‘Gillette Social Experiment’ for Gillette got a nomination in the ‘Best Experiential Campaign’ category.

Mindshare earned its nomination in the ‘Best Launch Campaign’ category for its entry ‘The Namesake’ created for Dove.

FoxyMoron Media Solutions’ entry for ‘Lights.Camera. Garnier PureActive’ in the ‘Best Use of Content’ category for Garnier PureActive India earned a shortlist for the agency.

Vizury Interactive’s entry for Etihad Airways titled ‘Etihad Airways- Driving up revenues through data-led display marketing’ earned the agency a nomination in the category ‘The Smart Use of Data Award’.

The winners will be announced at the Awards Gala Dinner Ceremony on Tuesday 24 March 2015 at the Capella hotel, Singapore.

Click here to view the complete list of shortlists.

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