DDB-U is a learning institution responsible for educating varying levels across the DDB Mudra Group
BestMediaInfo Bureau | Mumbai | January 29, 2015
DDB Mudra Group has launched DDB-U in India, a learning institution responsible for educating varying levels across the DDB Mudra Group. Working along with MICA Ahmedabad, India'sÂ foremost 'Strategic Marketing and Communication' Management School, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders was part of the two key programs.
Through the two programs, which were held in MICA, Ahmedabad from January 23rdÂ 29th , DDB Mudra Group mid and senior level leadership were taken through bespoke Programs addressing specially identified operational challenges and opportunities, designed to deliver on its 'People First' culture.
The 3 day MDP course was a hands-on, interactive, skill-building learning experience, loaded with tools and best practices to help one create a management toolbox that enables one to handle the most difficult of management challenges. All of the case studies, tools, techniques and exercises used in the program were based on extensive leadership and management research and real-life agency issues.Â The program was led by Nigel Beard, Trainer & Facilitator, DDB Worldwide, based at Adam & Eve DDB in London. Nigel has been with DDB for over 30 years, he lectures and tutors at LondonÂ¹s University of Westminster, is a Member of the UK Institute of Practitioners in Advertising (IPA).
The goal of the 3-day IMP course was to explore the best contemporary thinking available on professional service firm management and leadership development. It also introduced future leaders and rising stars throughout the DDB Mudra Group to the core principles of leading and managing. The curriculum included extensive pre-read selected case studies developed by the Harvard Business School and Omnicom University. A large number of these have been specially written after identifying and analyzing situations that have challenged Managers of various Omnicom Group Companies and their clients.Â The IMP was led by Craig Lonnee, the Chief Development Officer of DDB Asia-Pacific operating across 23 offices in 14 countries.
Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said â€œBeing a â€˜Peopleâ€™s first organizationâ€™, we are thrilled to launch DDB-U to India to reinforce the organizational hierarchy of â€˜People, Product, Profit, in that orderâ€™ with our employees. Through these programs we have been able to enhance the skill sets and leadership quotient of around 60 of our talented and dedicated colleagues, all in a period of one week. This is just the beginning. "