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Cricbuzz.com shows what happens when ‘Cricket Ka Keeda’ bites

The campaign, developed by the in-house team of Cricbuzz, showcases everyday situations of life and what happens when the ‘Cricket ka Keeda’ bites to make those situations hilarious

BestMediaInfo Bureau | Mumbai | January 27, 2015

Cricbuzz-TVC Click on the image to watch the TVC.

With World Cup near the corner, Cricbuzz.com, a brand owned by Times Internet, has launched its first campaign titled ‘Cricket Ka Keeda’ which intends to touch all cricket lovers across the country. The new campaign showcases everyday situations in our lives and what happens when the ‘Cricket Ka Keeda' bites to makes those situations hilarious.

The campaign consists of three TVCs, print ads and outdoor apart from digital adaptations. The plan is to target the cricket lovers of our Cricket crazy nation when they look for every possible way to immerse them into the cricketing action.

The first TVC ‘Milk’ shows a husband throwing a packet of milk on his wife’s head by mistake while he was busy imagining himself bowling to his opponent. The second ad ‘classroom’ starts with a student coming late in the class and when reprimanded by his teacher, he and his friend starts practising cricket, thus showing how badly they all are bitten by the cricket bug. Meanwhile, the third campaign ‘conference’ shows a hilarious incident of a boss asking his employee to start the presentation and he gets up only to make weird bowling gestures at his boss.

Pratik Mazumder Pratik Mazumder

“With Cricket in the air and the 2015 World Cup barely a month away, this is a great time to stir things up with a funny and smile-inducing campaign that touches all cricket lovers. Cricket creates such passion among its followers that they get immersed in that world and forget everything else. The creative idea and the scripts developed in house capture that spirit where the consumer gets bitten by the cricket bug literally,” said Pratik Mazumder, Vice President and Head Marketing, Times Internet.

The campaign has been conceptualised and developed by the in-house marketing team led by Pratik Mazumder.

Through this campaign, the company plans to target the net savvy, smartphone users, working professionals / students and everyone who loves cricket and likes to be updated on cricket scores, their favourite cricketers, upcoming matches and everything around it.

The TVC:

Milk Ad

[youtube]https://www.youtube.com/watch?v=ZsOikE7ZMYc[/youtube]

Classroom Ad

[youtube]https://www.youtube.com/watch?v=EDW4svvqgns[/youtube]

Conference

[youtube]https://www.youtube.com/watch?v=vKwgxoNdQGU[/youtube]

Info@BestMediaInfo.com

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