CNN-IBN will also leverage the platform by letting fans vote for the ‘CNN-IBN Indian of the Year’ awards
BestMediaInfo Bureau | Delhi | January 9, 2015
CNN-IBN and IBN7 have announced exclusive news formats to engage with audiences on Facebook. These fresh formats will enable the IBN news network to connect with a growing digital audience who have a strong affinity for Facebook as a reliable source of news and entertainment. CNN-IBN will also leverage the platform for its ‘CNN-IBN Indian of the Year’ awards.
In a first-of-its-kind broadcast integration, people on Facebook will get to participate in the process of choosing their own Indian of the year. This arrangement will allow CNN-IBN to have dedicated segments through the voting period and showcase insights based on Facebook APIs. CNN-IBN will post native videos around the initiative, have nominee Q&As to build engagement and of course, conduct voting for the Popular Choice category of the ‘CNN-IBN Indian of the Year 2014’.
In addition to this, CNN-IBN is also covering an array of news items from breaking news, special reports, top stories and exclusive interviews, from the world of news, entertainment and sports in the form of native video-casts. These exclusive videos are produced for Facebook in the form of digestible 1 - 2 minute news segments titled ‘CNN-IBN FB Special’ and posted multiple times a day. This differentiated content which is mobile-friendly has received tremendous response right since its launch on November 29, 2013.
Avinash Kaul, CEO, IBN Network, said, “We are really excited to be working with Facebook to engage with our audiences in a relevant and meaningful way. In an effort to bring differentiated content for our Facebook audiences, IBN News Network is creating interactive engagement around India’s most credible awards in the domain of news television, the ‘CNN-IBN Indian of the Year’ and posting exclusive content in the form of news video-casts exclusively for Facebook.”
Saurabh Doshi, Head - Media Partnerships, Facebook India, said, "Whether it is discovering information about a breaking news story or celebrities engaging with fans in authentic and meaningful ways, people use Facebook to connect with the things that matter to them most. More people than ever before are sharing, discovering and engaging with videos on Facebook.” He further added, “It’s exciting to see how the IBN Network has created content like news video-casts for Facebook and other exciting opportunities, where people are not only able to watch news, but also join in the conversation.”