The general entertainment channel will be available in Hindi in Singapore, known to have a large population of Indians
BestMediaInfo Bureau | Mumbai | December 30, 2014
As part of its endeavour to provide TV viewers across the world with their favourite Indian TV soaps and serials, YuppTV has announced the launch of Zee TV for the Singapore region. The leading general entertainment channel will be available in Hindi in Singapore, known to have a large population of Indians.
Zee TV is the flagship channel of Zee Entertainment Enterprises. Zee TV’s programming delivers a variety of choices for all segments of the audience, including prime-time drama series, television movies, theatrical films, specials and day-time dramas. With path-breaking shows like ‘Hasne aur Hasane Ka Tonic Ladies Special’, ‘Agle Janam Mohe Bitiya Hi Kijo’, ‘Aap ki Antara’, ‘Pavitra Rishta’, ‘Shree’, ‘Maayka’, ‘Ghar ki Lakshmi Betiyann’, ‘Dance India Dance’ and ‘India's Best Dramebaaz’, the channel has established icons such as Laali, Archana, Antara, Lakshmi and Saraswati, to name a few.
With this move, YuppTV’s offerings have become much stronger in the Singapore region, delivering 200+ Indian TV channels worldwide, in 12 Indian languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with unlimited movies from various production houses.
“Meeting the high demand for Indian television in Singapore, we are pleased to take Zee TV, one of India’s most popular channels, to multitudes of TV viewers in the Singapore region. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV in the comfort of their home,” said Uday Reddy, CEO of YuppTV.
Sushruta Samanta, Business Head – Asia Pacific, International Business, Zee, said, “With an aim to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with YuppTV to offer Zee TV to subscribers in Singapore. We trust that viewers of South Asian content will enjoy the channel’s wide variety of offerings, created for different viewing segments.”