WagonR drives home the 'smart' proposition

Conceptualised by Dentsu Creative Impact, the campaign showcases the WagonR owner as someone who is forward-looking, enterprising and has a strong sense of responsibility

BestMediaInfo Bureau | Delhi | December 2, 2014

Click on the image to watch the TVC.

WagonR has launched its brand campaign aiming to reinforce the brand's core proposition of 'Smart' by taking a leadership stance. Created by Dentsu Creative Impact, the TVC, which is on air across channels, showcases the smart WagonR owner as someone who is forward-looking, enterprising, has a problem solving capability, along with a strong sense of responsibility.

The 30-second TVC shows a man driving into 'Ashray Old Age Home', which he runs. While in his WagonR he notices kids crying, not wanting to go the adjacent play school. As he enters the old age home, he notices that there's boredom all around. An idea strikes him. He decides to merge the playschool with the old age home and names it 'Ashray Play School'. People from the old age home are seen delightfully entertaining kids and kids are seen happily entering their new play school. The WagonR owner is shown as creating a win-win situation in a heart-warming way for otherwise two distinct worlds.

Amit Wadhwa

Amit Wadhwa, Branch Head, Dentsu Creative Impact, said, “Being a leader brand, it becomes imperative for WagonR to build on its ideology and showcase a fresh perspective while drawing from its core proposition of 'smart'. With this campaign, the intent was to showcase the brand's POV through a strong consumer insight which is relatable and has positive intent.”

Thomas Cheriyan, AGM, Maruti Suzuki India, said, “WagonR has been positioned as a car for the smarter people and continues to be one of the top-selling cars in India. In fact, WagonR recently crossed sales of over 15 lakh units. The objective of this campaign is to strengthen the brand proposition of 'Smart' while staying true to its leadership stance.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: MSIL WagonR

Creative Agency: Dentsu Creative Impact

Branch Head: Amit Wadhwa

Account Management: Adrian Pillai, PreetikaVerma, Priya Agarwal

Planning: Kartikeya Srivastava

Executive Creative Director: Shantanu Mukherji

Group Head (Copy): Sameer Kumar

Director: Gajraj Rao

Production House: Code Red

Info@BestMediaInfo.com

Info@BestMediaInfo.com