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Somany Ceramics adds sparkle to people’s lives

In its new TVC created by RK Swamy BBDO, the brand highlights the message that shining and elegant tiles not only enhance the ambience of a home, but also elevate the mood

BestMediaInfo Bureau | Mumbai | December 26, 2014

Somany-Ceramics-TVC Click on the image to watch the TVC.

Somany Ceramics has come out with a new TVC titled ‘Zindagi Ko Chamakne Do’ which highlights the message that shining, beautifully- elegant tiles not only enhance the ambience of a home, but also elevate the mood. RK Swamy BBDO Delhi has conceptualised this campaign, and has taken an emotional route to show how the walls and floors of our homes have become an inseparable part of our lives.

The 40-second long TVC shows how everyone, no matter what their age, shares a beautiful bonding with the floors of the house – be it a mom who is learning to walk in high heels from her daughter, or a grandfather playing with his grandson or a couple adorning the floors with a rangoli. Almost unknowingly, the floors become an inseparable part of our traditions and our day-to-day lives, adding a sparkle of joy, bonding and love to the moments they touch.

Sammy Ghai, Creative Director, R K Swamy BBDO Delhi, commented, “Zindagi Ko Chamakne Do’ is a celebration of the moments of joy that catch us unaware. The four walls and the floor beneath our feet becomes the playground of life where these moments find us. And the beauty of these tiles makes the experience adding that sparkle in our lives.”

Sunil Kukreti, Senior Partner, R K Swamy BBDO Delhi, said, “Tiles add vibrancy and shine to our homes. We wanted to associate the brand Somany with this sparkle and vibrancy in our lives, while layering the TVC with rich emotional undertones.”

The TVC:



Creative Agency: RK Swamy BBDO

Creative Director: Saminder Ghai

Creative Team: Pragya Bhatnagar, Aman Aggarwal, Karan Singh

Client Servicing Team: Sunil Kukreti, Shalini Sen, Mohnish Assudaney, Rituparna Roy

Director: Gajraj Rao

Producer: Subrat Ray

Production House: Code Red Films, Mumbai

Art Director: Ajay (Pupa Set)

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