In its new TVC created by RK Swamy BBDO, the brand highlights the message that shining and elegant tiles not only enhance the ambience of a home, but also elevate the mood
BestMediaInfo Bureau | Mumbai | December 26, 2014
Somany Ceramics has come out with a new TVC titled ‘Zindagi Ko Chamakne Do’ which highlights the message that shining, beautifully- elegant tiles not only enhance the ambience of a home, but also elevate the mood. RK Swamy BBDO Delhi has conceptualised this campaign, and has taken an emotional route to show how the walls and floors of our homes have become an inseparable part of our lives.
The 40-second long TVC shows how everyone, no matter what their age, shares a beautiful bonding with the floors of the house – be it a mom who is learning to walk in high heels from her daughter, or a grandfather playing with his grandson or a couple adorning the floors with a rangoli. Almost unknowingly, the floors become an inseparable part of our traditions and our day-to-day lives, adding a sparkle of joy, bonding and love to the moments they touch.
Sammy Ghai, Creative Director, R K Swamy BBDO Delhi, commented, “Zindagi Ko Chamakne Do’ is a celebration of the moments of joy that catch us unaware. The four walls and the floor beneath our feet becomes the playground of life where these moments find us. And the beauty of these tiles makes the experience adding that sparkle in our lives.”
Sunil Kukreti, Senior Partner, R K Swamy BBDO Delhi, said, “Tiles add vibrancy and shine to our homes. We wanted to associate the brand Somany with this sparkle and vibrancy in our lives, while layering the TVC with rich emotional undertones.”
Creative Agency: RK Swamy BBDO
Creative Director: Saminder Ghai
Creative Team: Pragya Bhatnagar, Aman Aggarwal, Karan Singh
Client Servicing Team: Sunil Kukreti, Shalini Sen, Mohnish Assudaney, Rituparna Roy
Director: Gajraj Rao
Producer: Subrat Ray
Production House: Code Red Films, Mumbai
Art Director: Ajay (Pupa Set)