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Radio One tells Mumbaikars to feel good

The radio station’s CSR campaign ‘Mumbai at its best’ urges citizens to step back, breathe and relook at various passions they might want to pursue

BestMediaInfo Bureau | Mumbai | December 24, 2014

Teejay-Sidhu,-Shriya-Saran,-Vicky-Ratnani,-Mickey-Mehta,-Rehan-Poncha,-Meera-Sanyal,-Dalip-Tahil,-Uday-Benegal-and-HrishiK Teejay Sidhu, Shriya Saran, Vicky Ratnani, Mickey Mehta, Rehan Poncha, Meera Sanyal, Dalip Tahil, Uday Benegal and Hrishi K

94.3 Radio One Mumbai has launched a CSR initiative titled ‘Mumbai at its best’, a campaign that urges Mumbaikars to take a moment, step back, take a breather from the insane pressures of daily city life, and make time for what truly brings fulfilment.

Mumbai is well-known as the city of dreams, promising to give you all you could ever imagine; a job you love, more money than you could imagine, and fame to match the most well-known, whatever it is you desire or could wish for. But, as people get caught in the pursuit of the larger salary, that promotion, the next audition for a role, or getting the basics of home, car, schools for kids, etc., in place, people forget what it was that truly inspired them in the first place, and brought unfettered joy and satisfaction.

The daily grind, tremendous pressure and a mad rush to keep up with the rat race, creates lives with some of the highest possible levels of stress, leading to endless complications – from physical symptoms, panic attacks and low immunity to tension, headaches, digestive issues to mental issues such as unprecedented levels of depression, feeling of loneliness, tension, distress, and anxiety. People often respond in ways that encourage unhealthy habits such as overeating, smoking, over drinking and the impact is deterioration in the quality of life, performance and even on relationships.

This CSR campaign urges Mumbaikars to step back, pause, breathe and relook at various passions they might want to pursue, that add meaning and purpose to their lives, but which otherwise get lost in the fast pace and pressures of urban existence.

Vineet Singh Hukmani Vineet Singh Hukmani

Vineet Singh Hukmani, Managing Director, 94.3 Radio One, said, “In this world where people often get caught up in a whirlwind of stress, health issues, not finding time for themselves, their families, financial stability, etc., 94.3 Radio One is urging people to give themselves some space and consider the many options that exist in today’s world – options in career, options in passions that will help them breathe and live life at its best.”

Through this campaign, the station hopes to draw young Mumbaikars just beginning on their careers, into the recognition that they have two options - to make a career of something they are passionate about or to use the resources generated from their job/business to help fulfil their dreams. It encourages listeners to not give up on the things they love and make space for them in their lives.

Naveen Saxena Naveen Saxena

Naveen Saxena, Station Director, 94.3 Radio One, said, 'This campaign is Radio One’s CSR activity and Christmas gift to listeners, and it’s is our goal to offer guidance and handhold them if they wish, so to speak, towards the thing that makes them happy.”

The station plans to deliver on this promise by turning into listeners themselves, and inviting experts from the fields of health, food, music, acting, sport, politics, business and more, to be hosted as role models on air. These role models would be known personalities/people from all walks of life and will answer questions from listeners based on their own inspiring examples of doing this and sharing their perspective and advice. Actors Shriya Saran and Dalip Tahil, rock musician Uday Benegal, Business Woman-Politician Meera Sanyal, Olympian and Arjuna Award winner Rehan Poncha and Chef Vicky Ratnani will join host Hrishi K in a live conversation.

The campaign will begin today and go on till January 31, 2015.

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