This partnership, built to enhance talent and content development in India, expands Fullscreen’s footprint within the fastest-growing video consumption market in the world
BestMediaInfo Bureau | Mumbai | December 11, 2014
Qyuki, a multi-channel network founded by Shekhar Kapur, Samir Bangara and AR Rahman, and global youth media company Fullscreen have announced an exclusive alliance to become one of India’s largest multi-channel networks.
Indian creators in the Qyuki-Fullscreen network will receive greater opportunities to develop, monetise and distribute their content, and leverage technology, production and optimisation services from both networks. This partnership, built to enhance talent and content development in India, expands Fullscreen’s footprint within the fastest-growing video consumption market in the world.
“The internet is about collaboration and as we build our vision to create the largest online media company for Indian youth, we believe we have found a great partner in Fullscreen, which will enable us to not only grow the Indian market rapidly, but also present Indian talent at a global scale,” said Samir Bangara, Co-founder and Managing Director of Qyuki.
Indian creators will have immediate access to Fullscreen’s tools and services that intersect every aspect of their careers. Fullscreen’s proprietary technology, the Creator Platform, offers world-class production, audience development and measurement tools. Additionally, creators will benefit from Fullscreen’s global partnerships and brand services, which enable original content development, distribution and monetisation.
“Qyuki has built a strong network and content studio, featuring some of India’s most creative and acclaimed talent in music and storytelling. This partnership will strengthen our global creator network and further empower the next generation of Indian creators with Fullscreen’s global best practices in content creation and monetisation,” said Ezra Cooperstein, President, Fullscreen.
Marquee creators in the Qyuki network include AR Rahman, Ranjit Barot, Salim-Sulaiman, and successful YouTubers Shraddha Sharma, Gaurav Dagaonkar and Siddharth Slathia, amongst several others. Miss Malini, India’s largest Bollywood and fashion blogger, recently joined the network and adds significant scale to Qyuki’s Bollywood and fashion genre. Qyuki also co-owns formats like ‘Boss Dialogues’ (as seen on TV) and ‘Eff ’n Bedi’ with Pooja Bedi.
In addition to its exclusive alliance with Universal Music India, Qyuki offers infrastructure across multiple studios in Chennai, Mumbai and Bengaluru, with a special studio in the heart of Dharavi made to nurture talent in Asia’s largest underprivileged community.