The agency’s focus will be on crafting ideas that connect different user segments across platforms and digital touch points, be it buyers or sellers
BestMediaInfo Bureau | Mumbai | December 3, 2014
Quikr.com has announced the appointment of Grey Digital, a subsidiary of Grey Group India, as its digital AoR. Grey Digital will further strengthen Quikr’s digital presence across the ever changing digital ecosystem.
Quikr’s digital campaigns are an integral part of the company’s marketing strategy. Grey Digital will support Quikr’s reach across geographies, and will have a critical role in the company’s growth story. Grey’s focus will be on crafting ideas that connect different user segments across platforms and digital touch points, be it buyers or sellers.
Pranay Chulet, Founder & CEO of Quikr.com, said, “It is our pleasure to welcome Grey Digital as Quikr’s digital agency on board. With 302 million internet users, India will soon overtake US as the second largest Internet user base in the world. For a young and growing brand like Quikr, it is vital to communicate with our target audience across all the platforms. In Grey Digital we have found the right partner, who has the requisite knowledge and experience in the digital space, to help us reach our customer base in the most creative manner.”
Sudhir Nair, Head of Grey Digital, commented, “We are delighted to work with Quikr.com, one of the fastest growing internet companies in India. As the online and mobile space is fast evolving, we will develop suitable strategies and execute groundbreaking ideas to enhance the company’s digital presence.”
Established in 2008, Quikr.com provides the local community with a platform to help consumers buy or sell or rent anything they want in the quickest, easiest and most convenient possible way. The brand has managed to secure the top of the mind recall amongst Indian youth consumers according to BAV 2013 (Brand Asset Valuator by Rediffusion-Y&R).