@SaavnRadio, launched by Twitter and Saavn, will let users tweet the song of their choice and hear it on Saavn in real time
BestMediaInfo Bureau | Mumbai | December 5, 2014
Fans of Bollywood, Hindi and international music will now be able to tune in to their inner DJs at a radio frequency of 140 characters or less. Saavn and Twitter India have announced the launch of @SaavnRadio. The new station is now available for streaming on Saavnâs internet radio product, Saavn Radio.
@SaavnRadio line-up will be curated by Saavn users through Twitterâs real-time information network, and will refresh every few minutes.
To directly influence the stationâs programming, users can tweet @SaavnRadio to request a song from Saavnâs robust catalogue of Indian and English music. The station will also update based on Saavn usersâ shared listening activity on Twitter. Explicit requests will be prioritised over shared songs in each refresh interval, and users will receive a @mention confirmation when their requests are played.
âOur listeners regularly tweet their songs and playlists, so this is our way of using Twitter activity to drive music programming on Saavn. Twitter is the global platform for live, public conversations, and music and entertainment are a big part of it. That music conversation now turns tweets into a radio station in real-time for Saavn users. Itâs a defining collaboration and just the beginning of the social music experience we are building,â said Rishi Malhotra, Saavnâs Co-founder and CEO.
âTwitter always has and will continue to encourage innovation in the way the world experiences music. With @SaavnRadio, we are excited to amplify music accessibility and music discovery for our Indian users all over the world,â said Arvinder Gujral, Twitterâs Director of Business Development for India and South East Asia.
Saavn Radio is free for all users and ad-free for Saavn Pro subscribers. It is available for streaming on Saavn Radio for Web, iOS and Android.