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Mrinal Sinha to head strategy at MobiKwik

Sinha was earlier the Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business

BestMediaInfo Bureau | Delhi | December 30, 2014

Mrinal-Sinha Mrinal Sinha

MobiKwik, India’s leading mobile wallet with 12 million users, has announced the appointment of Mrinal Sinha as Head of Strategy. Prior to this, Sinha was the Founder and Executive Director at Brattle Foods, a food supply chain solutions and logistics business. He was instrumental in raising $8 million in equity financing and growing revenues to $10 million. At MobiKwik, he will be helming the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick-starting new revenue lines within the company.

Bipin Preet Singh, Founder CEO, MobiKwik, said, “We are well-poised for the next stage of growth. Having established the brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Mrinal will play a pivotal role in our further evolution, thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”

On his appointment, Sinha said, “MobiKwik has firmly positioned itself as a leader in the digital wallets space with a culture of excellence and technology-enabled user convenience. I am excited to join the team at this stage and be a part of its growth story. My objective will be to leverage my education and experience to chart out the expansion strategy for MobiKwik, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”

Sinha holds a Master’s and Bachelor’s in Technology from IIT-Madras. He also has a Master’s in Business Administration degree from Harvard Business School, USA. He has diverse and prolific experience of working in globally-renowned organisations such as McKinsey & Company, Michael & Susan Dell Foundation and EMC Corporation.

This announcement is the latest amongst other important appointments made by MobiKwik in key leadership positions. The company recently got on board MakeMyTrip’s former Vice-president, Technology, Virender Bisht, as the Chief Technology Officer. As a part of its steady expansion wave, MobiKwik has also announced plans to hire a Chief Marketing Officer and Head of Products over the next three months. MobiKwik has been witnessing tremendous growth with an exploding user base and partnerships with leaders in all e-commerce categories.

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