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L&K Saatchi wins Total Oil’s lubes biz

According to sources, around five creative agencies participated in the pitch. The agency’s Mumbai branch will handle the business

BestMediaInfo Bureau | Mumbai | December 9, 2014

L&K Saatchi & Saatchi

Continuing its winning spree, L&K Saatchi & Saatchi has won the creative mandate of Total Oil India’s lubes business. The agency's Mumbai branch will handle the business. The account was won in a multi-agency pitch earlier this year. According to sources, around five creative agencies participated in the pitch.

Prakash Joannalagadda, CEO and Executive Director, Lubes Division, Total Oil India, said, “We are pleased to have L&K Saatchi & Saatchi on board for our lubes business and look forward to fruitful association with them. We believe the L&K Saatchi & Saatchi team will partner us to meet our objectives in this market.”

Anil S Nair Anil S Nair

Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, commented, “We have been closely associated with the automotive segment for close to seven years now, which is a significant period in the history of this organization. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all in the pitch. We’re looking forward to a rewarding partnership with this client team.”

The agency team that worked on the pitch comprised resources with extensive automotive experience like Charles Victor, NCD, along with a core account management and planning unit.


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