The Chief Creative Officer of Leo Burnett (MENA) will head the Film Lotus and Radio Lotus jury
BestMediaInfo Bureau | Delhi | December 9, 2014
Mouzannar is one of the most celebrated creatives in the Middle East. As Chief Creative Officer of Leo Burnett for the Middle East and North Africa (MENA) regions, he has overseen the creative product of eleven offices in ten countries. In 2014, Leo Burnett MENA won ‘Network of the Year’ for the second consecutive year at the Dubai Lynx, and the first-ever Gold Lion in Film for the MENA region at the Cannes Lions 2014.
“It is both an honour and a pleasure to be attending Adfest again to head the Film and Radio jury after having been a member of the same jury last year. The quality of storytelling and crafting in films in the Asia Pacific is amongst the best in the world. I am really excited to discover new interruptive ways to tell stories, and fresh ideas based on well-observed human truths and innovative crafting that sets new standards in ad film production. It will also be very interesting to check the viral segment. This is where we should find a few gems,” Mouzannar said.
“As for radio, it has always been the Mount Everest of Communication, but who knows... May this year inspire the creatives in the region to come up with fresh, engaging and relevant storytelling in that medium,” he added.
Mouzannar joined Leo Burnett in Beirut in the early ’90s, where he set out to collaboratively create a genuinely local approach to Lebanese advertising. As a result, Leo Burnett Beirut has constantly been the most awarded Beirut-based agency in the world.
“Bechara’s approach to creativity is both humanly insightful and genuinely local, which makes him a perfect fit for Adfest. As a former director and an award-winning Creative Director, we know he will do an outstanding job in leading the Film and Radio Lotus Jury this year,” said Jimmy Lam, Adfest President.
Adfest 2015 is slated to be held from March 19 to 21, 2015, at the Royal Cliff Hotels Group in Pattaya, Thailand.