Infectious will be responsible for all the marketing and communication requirements of Aegon Religare, which is the pioneer of online insurance in India
BestMediaInfo Bureau | Mumbai | December 8, 2014
Infectious has been signed on as the communications partner for Aegon Religare Life Insurance (ARLI). Infectious will be responsible for all their marketing and communication requirements.
ARLI has been the pioneer of online insurance in India by launching an exclusive online term plan, iTerm Plan. In 2014, the Indian Insurance Awards honoured it as the âE-Business Leaderâ for the second year in a row, under the category of Overall Insurance Industry Awards. ARLI believes in developing path-breaking communication that further strengthens its stand as a thought leader. The famous âKum Insurance Lene ki Bimariâ (KILB) was the launch campaign of ARLI that won a Bronze Abby for Integrated Advertising in Financial Services as well as a Gold Outdoor Advertising Award for Outdoor media plan of the year in the local category.
Yateesh Srivastava, Chief Operating Officer, ARLI, said, âWe have always believed in being refreshingly different in our communication. With Infectious on board, we hope to build our brand effectively.â
Added Ramanuj Shastry, Co-founder & Director, Infectious, âEducating people about the importance of insurance is a critical task in a severely under-insured nation like ours. We are honoured to partner Aegon Religare in this important journey.â
Nisha Singhania, Co-founder & Director, Infectious, commented, âWe are delighted to be given the mandate for Aegon Religare. They have done some differentiated work in the past, and we look forward to creating some truly infectious work for them.â