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IAA Knowledge Seminar delves into the future of retail marketing

The four-hour-long session saw industry experts discussing the trends in retail marketing in the presence of top advertising and marketing experts

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IAA Knowledge Seminar delves into the future of retail marketing

The four-hour-long session saw industry experts discussing the trends in retail marketing in the presence of top advertising and marketing experts

BestMediaInfo Bureau | Mumbai | December 29, 2014

Iaa

The International Advertising Association's (IAA) India Chapter hosted a Knowledge Seminar on Saturday, December 20, 2014, to discuss the future of retail marketing. Top marketing and advertising experts were in attendance at the seminar.

The event, held at Hotel Le Meridien in Bengaluru, was inaugurated by Ramesh Aravind, popular film actor, writer, director, producer and TV host.

Srinivasan K Swamy Srinivasan K Swamy

“India's retail sector is 15 per cent of the country's GDP. It gives employment to 4.43 per cent of the population. The IAA Knowledge Seminar brought to the fore several issues concerning the sector as also if the traditional brick-and-mortar stores will co-exist with the e-tailing revolution,” said Srinivasan K Swamy, IAA India Chapter & Vice-president, Development Asia/ Pacific Region of IAA.

Aravind, who was the Chief Guest, said in his inaugural remarks, “Right from childhood we are used to unorganised retail and the online 'One Billion Dollar' sale left me amazed. I also ended up becoming a part of the online revolution when I bought a pair of shoes which I didn't really need. Ever since I was a child, my parents, teachers and others kept telling me that the future is in your hands. I now realise that the future is indeed in my hands, in the form of the mobile phone, as we have started using the phone for e-commerce transactions, banking and more.”

The first speaker among the panel of retail experts was Damodar Mall, CEO, Grocery Retail, Reliance Retail. He said, “Modernity in retail trade and the self-service format are fuelling demand for better retail systems. Organised retail surrounds the woman consumer with products without pre-judging or any opinion. It lets her make the choice.”

Charulata Ravi Kumar Charulata Ravi Kumar

Charulata Ravi Kumar, CEO, Razorfish India, said, “Digital marketing and technology alone can't transform businesses, innovations are key to success of marketing.”  Sundeep Nagpal, CEO, Stratagem Media, said that consumer choices and preferences have taken over the media. “Be it print, television, outdoor or radio, every medium will have to convert to digital.  In-store sales influenced by internet have doubled in the last six years in US markets,” he stated.

Meera Harish, former VP, Titan Industries, noted that the transition of the Indian consumer in the retail story is visible. The last speaker of the evening, Sandeep Tarkas, President, Customer Services, Future Group, said, “Malls will stay as they are also a destination for evening outings with the family. They are places for social interactions.”

Anand Sankeshwar Anand Sankeshwar

About the seminar, Anand Sankeshwar, MD, VRL Media, and Chairperson of the event, said, “We at Vijayavani were overwhelmed with the response we received to the seminar which provided great learning to all those who are keen on understanding the retail scenario in the country.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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