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Children give a lesson on energy conservation

For National Energy Conservation Day, Ogilvy India has created the ‘Bijli Bachao, Desh Banao’ campaign to highlight the importance of efficient usage of energy and to save it for the future

BestMediaInfo Bureau | Mumbai | December 23, 2014

Click on the image to watch the TVC. Click on the image to watch the TVC.

National Energy Conservation Day in India is celebrated every year to make people aware about the importance of energy and the need to save it. On this occasion, Ogilvy India has created a campaign titled ‘Bijli Bachao, Desh Banao’ to highlight the message that one should use energy efficiently and not waste it, because it is essential to save it for future usage. The fact that energy conservation has to be rooted in the behaviour of every human being is the crux of the communication.

The TVC shows kids switching off every switch that doesn’t need to be on. It is the children who are teaching their parents and teachers this simple lesson of saving energy. After all, children are the future of the country. The film has been shot by Nitin Pradhan, who is the Director of Curious.

Commenting on the campaign, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather, South Asia, said, “The idea of using kids was in keeping in line with the brief. I believe kids are the future and if they get it right, we can quite literally look at a brighter future.”

The TVC:



Agency: Ogilvy & Mather

Creative team: Piyush Pandey, Zenobia Pithawalla, Mihir Chanchani

Client servicing: Kunal Jeswani, Harsh Bhatt, Snehsikt Anand

Production House: Curious

Director: Nitin Pradhan

Producer: Prasanna Naik

Music: Abhishek Arora

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