The company manufactures and markets innerwear brands like VIP, Frenchie, Frenchie X and Feelings
BestMediaInfo Bureau | Mumbai | December 15, 2014
Digital and social media agency BC Web Wise has bagged the digital duties for Maxwell Industries – the manufacturer and marketer of innerwear brands like VIP, Frenchie, Frenchie X and Feelings. Maxwell’s brands and their extensions occupy leadership positions with significant market shares in their respective categories.
This is the first time Maxwell Industries is curating a digital identity to represent itself as an appealing and contemporary brand to its younger target group.
BC Web Wise which specialises in crafting social media strategies, website design, integrating application, microsite development, community building and management, will lead the complete digital services for Maxwell Corporate, VIP, Feelings, Frenchie and Frenchie X.
Commenting on the win, Chaaya Baradhwaaj, Managing Director of BC Web Wise, said, “We are delighted to add Maxwell to our prestigious client list and extend a comprehensive digital management solution to the brand.”
Avinash Kishore, Marketing Manager of Maxwell Industries, said, “We have worked with BC Web Wise in the past while revamping our website. Our past experience with the agency has given us the confidence that the agency understands the category, can translate the core proposition creatively and will be doing justice in bringing in the imagery for the corporate and the brands. Also, its understanding of technology and marrying it with creativity has led us to go ahead with BC Web Wise once again.”
Founded in 2000, BC Web Wise is a full service digital agency and is recognised amongst the top 10 digital agencies in India. Its clientele includes names such as Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Emami, IDFC, Zee Learning and Emami, amongst several others.