Kshetry has been with ZEEL since 14 years and will now report to Debashish Ghosh, Chief Knowledge Officer, Essel Group
BestMediaInfo Bureau | Mumbai | December 12, 2014
Zee Entertainment Enterprises (ZEEL) aspires to strengthen its digital presence by creating brand solutions for clients on the digital platforms that is imperative to the organisationâ€™s growth. With this objective, ZEEL has announced the appointment of Anjana Kshetry as Head - Brand Solutions, Zee Digital. In her new role, she Anjana will report to Debashish Ghosh, Chief Knowledge Officer, Essel Group.
Kshetry will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. She will also be responsible for leveraging the ZEE Sales team for integration of digital propositions with TV sales propositions in the most optimum manner. Furthermore, she will be looking at brand integration opportunities in the digital arenas being explored withÂ Essel Vision.
She was previously the Senior Vice-president - Sales & Brand Solutions, heading the National Sales portfolio for Brand Solutions and Zee Khana Khazana. She has been associated with ZEE for about 14 years, and has worked with the organisation in multiple capacities. She started off in the marketing team of Zee English cluster channels and subsequently led the national sales portfolio for Zee Music, Zee CafÃ© & Zee Studio and Zee Khana Khazana. She has spearheaded various client-led sales initiatives. She was instrumental in achieving key milestones with initiatives like â€˜Tata Tea Power of 49â€™, â€˜Vim Maharashtrachi Sugranâ€™ - cookery based reality show on Zee Marathi, â€˜Fair & Lovely 5 crore challengeâ€™ on Zee TV & Zee Marathi.