ZigWheels helps consumers 'buy smart'

Conceptualised by Havas Worldwide, ZigWheels.com has launched a campaign to establish itself as the first reference point for information on cars and bikes

Aahiri Ghosh Dastidar | Delhi | November 6, 2014

ZigWheels.com has launched a campaign comprising print, digital and radio, with a B2B extension. The creative proposition for the campaign is around the relationship one has with his car/ bike. The team of auto experts from the website provide relevant information to users that help them buy smart.

ZigWheels is offering a trustworthy window to consumers to take informed decisions while buying or selling a car or a bike. Aimed at guiding the car and bike buyers through their research journey, the auto experts from ZigWheels are available for a 'Live Chat' session on the website. The experts offer answers to users' queries, based on industry insights and in-depth knowledge of the field. These chat sessions have already reached over 1,500 unique chats per day and are growing with new users joining in. Also, they answer all buying and selling queries on WhatsApp. On-call car consultation service is also provided by a service called 'ZigLine'.

When asked about the basic concept behind this campaign, Chandy Mohapatra, Senior Vice President, Havas Worldwide, said, “A car or a bike is not just a means of transport. For most owners, it's another love in their life. They are passionate about the cars or bikes they've owned in the past, they currently own, and even the car/bike that they plan to own in the future. They nurture, care for and even talk to their automobiles. It's no less than a passionate love affair. It's this love affair that the campaign captures through a series of seven ads.”

Mohapatra further said, “The campaign digs into a positive human truth, and expresses the truth in an interesting manner. The tonality also holds true for the stature of ZigWheels, which is the biggest player by far in the category. Therefore, this campaign will further strengthen the leadership position of brand ZigWheels.”

Talking about 'Live Chat' and 'Whatsapp', Mohapatra commented, “People love talking about cars and bikes. They are keen to share their knowledge and are equally eager to know more. So conversations around automobiles are a great way to connect with people who love automobiles.”

Akshay Chaturvedi, Business Head, ZigWheels.com, said, “As per a recent study by Nielsen on car buying behaviour in India, 48 per cent customers start their research online before discussing with friends and family or visiting a showroom. It also reflects that online surfing make better understanding about the product in a short span of time to the user. This quest for automobile information is driven by the user's passion and pocket. Since buying a car or bike is typically a big purchase, users look for a trustworthy source of information. Our passion and love for automobiles helps us think from the user's side and our experience helps us suggest as an expert. This combination makes ZigWheels.com an indispensable destination for buyers, sellers and enthusiasts.”

The Print AD:

Click on the image to enlarge.

Credits:

Agency: Havas Worldwide

Chief Creative Officer: Satbir Singh

Senior Vice-president: Chandy Mohapatra

Executive Creative Director: Ravi Raghavendra

Copywriter: Ravi Raghavendra

Art: Vijay Raj TA

Account Manager: Mukul Angral

Info@BestMediaInfo.com

Info@BestMediaInfo.com