The new marketplace product called ‘Chocolate’ is built from the ground up solely for mobile video advertising, with potential reach of 200 million+ unique mobile users globally
BestMediaInfo Bureau | Delhi | November 13, 2014
Vdopia, the mobile and online video advertising company, has announced the Asia-Pacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency. Chocolate is being launched with a potential audience reach of more than 200 million unique users globally.
“Vdopia has constantly delivered excellent video ad campaigns for top brands in APAC. With more than 10,000+ mobile sites and apps globally, we are excited to support brands and publishers to deliver amazing ad experience in a more efficient manner,” Saurabh Bhatia, CEO, Vdopia said. “With Chocolate, we're providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalise on macro trends including moves into programmatic and the emergence of mobile native advertising,” he added.
The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are VAST compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE, to provide a highly transparent, scalable and measurable advertising experience for brands and their agencies.
“One of the unique advantages of Chocolate is its capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB or Real Time Bidding capability,” said Srikanth Kakani, CTO, Vdopia.
“The new marketplace unifies a fragmented mobile video market space and addresses growing mobile industry complexities including lack of standards, brand safety and a dearth of quality mobile video inventory,” said Preetesh Chouhan, SVP - APAC, Vdopia.“Chocolate is the only marketplace that offers end-to-end functionality for scaling video ads on mobile and best monetisation opportunities for publishers.”
Chocolate also allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user's web-browsing experience. This keeps users on the page without annoying distractions and increases video reach and measurability. Chocolate takes advantage of Vdopia's proprietary VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.