Tupperware plays games to hook customers for its special Diwali collection

To promote the brand's festive collection, DDB MudraMax – Experiential created two games for the on-ground activation in malls in major cities

Aahiri Ghosh Dastidar | Delhi | November 3, 2014

It's a common trend amongst people to gift sweets, dry fruits or chocolates for Diwali to their loved ones. This festive reason, Tupperware came out with a special range of products for a perfect gifting option. To promote the festive collection among the right target group and to generate leads for future sales, DDB MudraMax executed an on-ground activation at various malls in major cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

The on-ground activation two games were created: 'Decorate Tupperware Gift Basket' and 'Guess It Right'.

In the game Decorate Tupperware Gift Basket, people had to decorate a gift basket with Tupperware products. Simple and smart, this game helped in reinforcing the idea of Tupperware gifts for every season and reason.

And in Guess It Right, the participants were briefed about the festive collection products and they had to find out the same products from a Tupperware product basket by wearing a blindfold. As a result of the game, participants were able to remember the product's name and look.

The Tupperware mall activation helped the brand to showcase their special festive collection to the customers. The engagement games were specially designed to fulfil the campaign's aim to involve the customers. The winners of the games were gifted Tupperware hampers.

Chandan Dang

Chandan Dang, Chief Marketing Officer, Tupperware India, said, "Tupperware's brand journey has always been very interesting, and India being a focus market, needed a partner agency to deliver not just creative excellence but engaging consumer connect solutions as part of a complete brand 360. During the festive season, especially Diwali, brands in every category try to push their products. Tupperware products are not available in the retail environment, and are only available from our exclusive sales forces, who are also active participants in all our ground activities. Hence, when we do an on-ground activity, it is very important for us to create a platform where customers can see the complete range of product offerings and experience the products.”

Dang further said, “We have been working successfully with DDB MudraMax for two years in creating customer experiential programmes. To promote the festive Tupperware range, the team at DDB MudraMax - Experiential designed some very creative engagement games which are aimed at establishing Tupperware as a preferred gifting option. We are excited by the energy and insights DDB-MudraMax bring on board and we look forward to this festive season being very successful for us, as well as a continuing and mutually fruitful association."

Alvin D'Souza, Vice-president, DDB MudraMax - Experiential, said, “We at DDB MudraMax - Experiential constantly strive hard to help our clients resolve their brand challenges. Our clutter-breaking campaigns for Tupperware over the last couple of years bear testimony to our endeavour. I am pleased with the outcome of the Diwali campaign, which has provided substantial traction for the brand and has generated significant impact on sales.  It's been an exciting and fulfilling experience working on the brand and we look forward to crafting more such relevant experiences for Tupperware.”

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