Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

Sony Six’s new TVC is an ode to the tennis ball

Conceptualised by Havas Worldwide, Sony Six’s latest TVC for Champions Tennis League emphasises on how the tennis ball has become a part of people’s lives

BestMediaInfo Bureau | Delhi | November 11, 2014

Sony-Six-TVC Click on the image to watch the TVC.

Sony Six, India’s premier sports and entertainment channel, has launched its first TVC for the Champions Tennis League. The TVC is the first ever tennis super league commercial to be aired on national television. Conceptualised by Havas Worldwide, the commercial is targeted towards sports fans and general audiences alike, by igniting the passion for tennis, evoked by the tennis ball. Capturing a series of montages of the tennis ball in action, the TVC culminates into the announcement of India’s all-star Champions Tennis League. The TVC will be aired across English, Hindi and regional news, movies and entertainment channels, and will be promoted on digital spaces.

The TVC opens with a montage of clips showing the tennis ball being put to use. The scenes are supplemented with a narrative of how the tennis ball is being used in India for a wide variety of activities. From being used as an object for amusement in the hands of a juggler in a circus, to being a ball of terror against batsmen playing ‘gully cricket’, to being an item of décor used in rickshaws, to being a vessel for communicating hidden messages of love amongst the youth in the country. The TVC captures the various aspects of the florescent sphere, and how it has made its way into the daily lives of people. It ends with the ball flying into a house, disturbing an elderly man. He comes out into his balcony with presumable rage, blaming the neighbourhood kids for playing cricket all day. At this point, the TVC takes a turn. Much to the old man’s surprise, the kids playing down are holding tennis racquets and are sporting impish smiles. The voice-over prepares audiences to get ready to witness the international tennis superstars compete in India in the Champions Tennis League.

Prasanna Krishnan, Business Head, Sony Six, said, “Through the years, the tennis ball has come to be synonymous with a host of activities like cricket, lagori and juggling, amongst many other outdoor activities. It presents an autonomous manifestation of sportiness. What we have tried to do through this TVC is not only show the versatility of the ball, but connect it to its fundamental use, which lies in the game of tennis, highlighting the first ever international tennis league to be hosted in India.”

Vivek Rao, Executive Creative Director, Havas Worldwide, said, “The team came up with a script that had a simple, wonderful insight. In India, a tennis ball has been omnipresent in our lives since our childhood for reasons other than the game of tennis. Finally, here's a reason to see it for what it's really meant for - tennis. And the Champions Tennis League has the right pros to make it a must-watch tennis league. The extreme slow motion treatment recommended by director Nitesh Tiwari was to ensure that the hero very clearly was the tennis ball.”

The inaugural league headed by Vijay Amritraj, will take place between November 17 and 26, and will be held in six cities in India. The league will witness national and international tennis talent with each team having top ATP and WTA players, captained by a tennis legend.

The TVC:

[youtube]https://www.youtube.com/watch?v=vjxDDm21lTk[/youtube]

Credits:

Client: Sony Six Agency: Havas Worldwide, Mumbai Chief Creative Officer: Satbir Singh President: Shavon Barua Executive Creative Director: Vivek Rao Creative Director: Ajeet Shukla Copywriter: Ajeet Shukla Vice-president: Gaurav Soi Client Servicing Director: Dhaval Jadwani Group Account Manager: Omar Khan

Production House: Opticus Inc

Director: Nitesh Tiwari

Info@BestMediaInfo.com

Advertisment
Post a Comment