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Sony Six bets big on Champions Tennis League

The pan-India, city-based tennis championship league is set to take place from November 17 to November 26, 2014

BestMediaInfo Bureau | Mumbai | November 14, 2014

Champions-Tennis-League-2014Sony Six, India’s premier sports and entertainment channel, has acquired the broadcasting rights for Champions Tennis League (CTL), a pan-India, city-based tennis championship league set to take place from November 17 to November 26, 2014.

The television-friendly format of CTL lends itself to the taste and sensibilities of the Indian audience, who have been generally seen to enjoy watching fast-paced sports like T20 cricket. The ‘each set is a match’ structure is already being talked about amongst national and international tennis fraternities alike. Also, renowned names like Mark Woodforde, Louise Pleming, Luke Jensen and Prakash Amritraj will be seen keeping the viewers engaged with their quick-witted and insightful commentary on the game. Apart from fast-paced and competitive tennis, the tournament will feature after-match parties, fashion shows and interactions with the fans on rest of the days; thereby acting as a ‘carnival of tennis’ for both tennis fans and the general match-goers.

Prasana Krishnan Prasana Krishnan

Prasana Krishnan, Business Head, Sony Six, said, “The format for CTL is tailor-made for television. The short and exciting structure of the matches will ensure that audiences are entertained and engaged throughout the course of the tournament. Also, with the entry of CTL, the viewership for tennis in our country should finally extend beyond the Grand Slams and select ATP and WTA tournaments.”

With CTL, Sony Six will further add to its exciting mix of entertainment-based sports programming led by global phenomena such as the NBA, the FIFA, Pepsi IPL and the Ultimate Fighting Championship, among others. The inaugural CTL not only boasts of a first-of-its kind format, but will also be the first international tennis tournament to be held in cities like Pune and Chandigarh, which have traditionally not been the bastions for sport in the country.

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